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Socialnomics is a blog designed to cover how social media is changing the way we live and do business. We interpert the latest social media news and summarize what it means to users and companies.

"The Long Tail, in a nutshell The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare."

"This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity-and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation-and facilitating unsettling new kinds of control."