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Do you know where your friends are? If not, Google wants to help you find them. Today, Google introduced Latitude, a new opt-in feature that lets smartphone and laptop users share their location with friends and allows those friends to share their locations in return. Although not pinpoint accurate, Latitude can display your general location based on information from GPS satellites and cell towers. Latitude works on both mobile devices and personal computers. What Latitude can do Once you and your friends have opted in to Latitude, you can see your friends' Google icon displayed on Google Maps. Clicking on their icon allows you to call, email or IM them, and you can even use the directions feature on Google Maps to help you get to their location. Google says Latitude works in 27 countries and with many mobile platforms including iGoogle with your computer. The list of compatible phones are: *Android-powered devices, such as the T-Mobile G1 *iPhone and iPod touch devices (coming soon) *most color BlackBerry devices *most Windows Mobile 5.0+ devices *most Symbian S60 devices (Nokia smartphones) *many Java-enabled (J2ME) mobile phones, such as Sony Ericsson devices (coming soon)

(March 31, 2009) First Data Corp. announced on Tuesday it will use technology from Inside Contactless, a French chipmaker, for its Go-Tag product, a sticker that can be affixed to mobile phones to make them work like contactless-payment devices. Under the three-year agreement, Inside Contactless will supply so-called prelams, or chip-and-antenna elements, that card manufacturers can use to manufacture the stickers for First Data. Up to now, Go-Tags have been proprietary devices for use in so-called closed-loop networks involving individual merchants, but with Inside Contactless's technology the product will likely be usable by mid-year on the payWave and PayPass contactless platforms operated by Visa Inc. and MasterCard Inc., pending certification on those systems, according to industry sources. A First Data spokesperson will not comment beyond Tuesday's announcement concerning the company's arrangement with Inside Contactless to provide prelams for Go-Tags. In addition, CPI Card Group, a card manufacturer based in Littleton, Colo., last fall said it expected to ship millions of contactless stickers based on prelams from Inside Contactless (Digital Transactions News, Oct. 15, 2008). CPI's customers are financial institutions interested in using the stickers to permit contactless transactions on payWave and PayPass. CPI is a manufacturer of Go-Tags, but will not comment on any plans for that product. First Data's deal with Inside Contactless follows by one day an announcement by Blaze Mobile Inc., an Alameda, Calif.-based provider of applications for mobile devices, that it is introducing a similar sticker that will work on the PayPass platform. The product works with the Blaze Mobile Wallet, a service the 4-year-old company launched a year ago when it was known as Mobile Candy Dish Inc. (Digital Transactions News, April 10, 2008). The stickers link to prepaid accounts managed by MetaBank, a Storm Lake, Iowa-based unit of Meta Financial Group Inc. Devel

Yahoo Tuesday announced that has developed a feature that will allow users to opt out of behavioral targeting on mobile devices. "We believe the mobile experience should offer the same privacy protections consumers expect to find on the PC," Yahoo said in a blog post announcing the feature. "Furthermore, management of privacy protections should be available via any mobile device, whether that's an iPhone or a Blackberry." Many companies that track people's Web activity on PCs and send them ads notify users about the practice and allow them to opt out. But it's still unusual for behavioral targeting companies in the mobile space to let people opt out. At least a dozen companies say they offer some form of mobile behavioral targeting. But only two appear to allow users to opt out, according to Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum.

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Banks and cellphone companies have a long way to go to persuade U.S. consumers to use their cellphones for banking, as many worry about security and extra fees and others are not even aware they can. In a survey of about 500 U.S. consumers, accounting firm KPMG found that only about 9 percent had tried mobile banking. In comparison, about 76 percent "consistently use" online banking services on computers. As many as 95 percent said they were so uncomfortable with conducting financial transactions on their phones that they've never used them to make a purchase on a retailer's Web site. About 48 percent of respondents cited security and privacy worries as their reason for not banking on their cellphones, according to KPMG. While many respondents said they believe mobile banking is important, according to the accounting firm, they do not think it is important enough to pay extra for it. Roughly 19 percent of respondents said they are "somewhat likely" to a use a mobile device for online banking in the next 12 months but only seven percent said are willing to pay a nominal fee for cellphone banking, according to the survey. And even though most of the major U.S. banks offer a mobile banking service, about 68 percent of the survey respondents said their bank does not offer the service. "The fact that the majority of U.S. consumers are not aware that their current banks offer mobile banking is clearly more perception than reality," said Carl Carande, a principal in KPMG LLP's Advisory and Banking and Finance practices. Banks offering mobile services include Citigroup Bank of America and Wells Fargo.

They may be after the phone, but what about the data? How much of your life is on your mobile device? Some misguided companies let employees use personal devices for work. I wonder what an auditor would say about due diligence and due care when data is leaked through such ignorance. Think, before you set a lax password, or none at all. Karl Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology. One device allows a user to remotely activate a loud siren designed to rattle the thief. Another application, designed for iPhones, can reveal the phone's location. Police statistics show petty crime is down in New York but anecdotal evidence and recent headlines about street muggings targeting costly and coveted devices like Apple's iPhone and T-Mobile's Sidekick have disturbed smartphone users concerned about protecting access to e-mail, passwords and other data.

Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology. One device allows a user to remotely activate a loud siren designed to rattle the thief. Another application, designed for iPhones, can reveal the phone's location. Police statistics show petty crime is down in New York but anecdotal evidence and recent headlines about street muggings targeting costly and coveted devices like Apple's iPhone and T-Mobile's Sidekick have disturbed smartphone users concerned about protecting access to e-mail, passwords and other data.

It's never been easier to get information on the run. Smart devices such as the G1 and Apple iPhone let you put the Internet in your pocket and go - down the block or across the country. But this convenience could cost plenty in lost privacy, consumer advocates and tech analysts say. Once data have been collected and warehoused, you lose control of it forever. "The Big Brother aspect of it is troubling," says Rep. Edward Markey, D-Mass., former chairman of the powerful House Subcommittee on Telecommunications and the Internet. Mobile consumers are especially vulnerable, Markey says. Unlike PCs, cellphones tend to be used by one person exclusively. The information they telegraph - on Web browsing, lifestyle and more - tends to be "highly personalized." That's the main reason mobile data are so prized: The information is incredibly accurate. It's also why Markey and other privacy advocates say the debate about online privacy will become even more intense as advertising migrates to the mobile Web. Mobile advertising is still relatively new - G1 users, for now, get ads only through search results, for instance - but it's clearly a hot spot. The market is expected to reach $2.2 billion by 2012, from about $800 million now, according to JupiterResearch. Ultimately, it could surpass the traditional Web, now a $20 billion ad market. Yahoo, Microsoft and other ad-supported search engines collect information as Google does. But the sheer size and scope of Google's data-mining operation - the Web giant performs more than 80% of all desktop searches worldwide - makes it a uniquely pervasive presence, says Chester. Google and Yahoo, the two biggest players in search advertising, say their self-imposed privacy policies are sufficient to protect consumers, noting that they do not collect or store information in a way that can be directly tracked to an individual. Peter Fleischer, global privacy counsel for Google, says Google tries to make privacy language as

Naturally, privacy watchdogs answer the question in this post title with a resounding "Yes!" The answer is so emphatic, in fact, that the Center for Digital Democracy and U.S. Public Interest Research Group are filing a 52-page complaint with the FTC today alleging that mobile marketers collect so much "non personally identifiable information" that it infringes on users' privacy-and are "unfair and deceptive." Mobile devices, which know our location and other intimate details of our lives, are being turned into portable behavioral tracking and targeting tools that consumers unwittingly take with them wherever they go. (Shh! Don't tell them the FBI can remotely turn on the microphone of several cell phone brands and convert your phone into a roving bug, even when it's off!) But is the Internet private-and should it be? Is a profile that states that you are interested in outdoor rec and currently in the Santa Clara, CA, area an invasion of your privacy? And if so, should we ban all outdoor rec stores and centers in Santa Clara from collecting personally identifiable information like, say, a picture of you when you walk in their lobby? Should we prohibit all employees from asking your name and if you slip and mention it, make sure they never call you by it?

"If you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the 'How Groupon Uses Personal Information' section of the Updated Privacy Statement)," the email states. Groupon adds that the changes also address some new types of business relationships the company is forging and new technologies it is implementing or may use.

Richard Acton-Maher of San Francisco was in nearby Berkeley last month and wanted to meet friends for lunch. Instead of making calls to see who was around, he looked at a digital map on his iPhone that plotted their locations. "One of my friends was also there," said Acton-Maher, 24, who used a service from a startup company called Loopt Inc. "I gave him a call and met him for lunch. It just enhances the communications tools that I already have." Google Inc., encouraged by people's willingness to share their personal lives on sites like Facebook, is betting more people like Acton-Maher will post their whereabouts online. The owner of the most popular search engine started a program this month called Latitude, seeking to compete with mobile networking services such as Loopt, Match2Blue, Whrrl and Limbo. Besides competition, Google's effort to turn mobile phones into tracking devices faces criticism from privacy advocates. Useful for friends and family, location data would also be valuable to the government, said Kevin Bankston, an attorney with the San Francisco-based Electronic Frontier Foundation, a not-for-profit organization focused on civil-liberties. "This is certainly valuable information to investigators and potentially to civil litigants," Bankston said. "This type of location information presents a very new sensitive data flow." Google says its privacy settings address such concerns. People using Google's mobile maps can opt not to use Latitude and choose whom they share their information with. The program also only stores the user's last known location, not a full history of their travels, said Steve Lee, a Google product manager. 'Ephemeral Data' While Google doesn't plan to store the data, the government could still go to court to ask for the company's help in tracking someone during an investigation, Bankston said.

As more and more teens get their hands on mobile phones there is an increasing number of problems which can result. First is "Cyberbulling" where someone uses text messages, emails, and phone calls to hound and slander another teen. The next one, which has been in the news a lot lately, is "sexting". This is where sexually explicit texts and photos are sent from one teen to another or to a group. Both situations can put parents in the awful position of being forced to help their child to defend charges in court. In some counties prosecutors have begun using child pornography laws to prosecute teenagers who send sexually explicit photos to one another. That's why a new program you can put on your child's phone may be the answer. Security Shield Parental Control Edition works with Symbian, Windows Mobile, and BlackBerry phones. Once setup, parents can then see a log of text messages send by their child as well as calls placed and received. Reports are available through a website. The software is being offered for US$30 a year and that subscription also includes automatic software updates.

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According to Gartner Group report, there are 141.1 million mobile payment-ready devices in circulation and that the vast portion of the world's population (mostly in Asia) is actively using NFC and other techniques to pay for items via mobile. However, the US is lagging wildly in this regard, with nearly no activity in the space at present even though two-thirds of young people would be happy to wave their phones in front of a candy machine to grab a bite. Sadly, two-thirds of older folks would balk at the opportunity.

"Yesterday, a "Your iPhone's been hacked because it's really insecure! Please visit doiop.com/iHacked and secure your phone right now!" message popped up on the screens of a large number of automatically exploited Dutch iPhone users, demanding $4.95 for instructions on how to secure their iPhones and remove the message from appearing at startup. Through a combination of port scanning and OS fingerprinting of T-Mobile's 3G IP range, a Dutch teenager has for the first time automatically exploited a known security vulnerability introduced on jailbroken iPhones - the SSH daemon which unless modified remains running with default users root and mobile, using the same password on each and every device."

With the nation's strictest data security law set to take effect Jan. 1 in Massachusetts, mobile phone merchant Dennis Kelly plans to parlay the regulations into a competitive advantage. Kelly will display signs at each point-of-sale device inside 28 Wireless City shops, of which he is co-owner, stating that the company complies with the state's new mandate and that protecting customers' personal information is a company-wide priority. He says that as his business has grown in a few short years, adhering to the new requirements - namely, establishing an official information security policy and deploying more stringent access control solutions - was necessary, regardless of the impending legal obligation. And now he wants to show that investment off. "We can set ourselves apart from competitors by communicating that we take this stuff seriously," he says. "I think we will be somewhat unique in that regard." Kelly's take on the regulations - the first time any state has issued such a comprehensive and prescriptive list of measures that must be taken to protect data - appears to be in direct contrast to most other business owners across the Bay State.

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With Twitter firmly established as the "conversation place to be," marketers are beginning to look for where they fit in. And that means tools. For the uninitiated, Twitter is a service that lets individuals exchange 140-character messages-via computer or mobile device-with groups of "followers." The result is a fast-and-loose, multidimensional conversation that falls somewhere in between blogging and text messaging, happening in real time between millions of users around the world. Luckily, the Web interface for Twitter.com is just the start of many ways to interact with and glean intelligence from Twitter conversations. There is big potential value for tapping into the Twitter-stream for insights into what customers are saying about your company's brand and its market. "Millions are leaning on Twitter pretty hard as a way to network and communicate with contacts new and old," said John Jatsch, a social marketing expert and operator of Duct Tape Marketing. He added that marketers have many options for how to use Twitter, including connecting with customers, monitoring conversations and testing new ideas. To use Twitter to its fullest, b-to-b marketers should consider using the following handful of tools and services: ??Twitter clients. It doesn't take long for most Twitter users to move beyond using Twitter.com to post and monitor their posts or "tweets." There are much more powerful tools at your disposal for reading, filtering, searching and posting to Twitter.com. The list of Twitter clients includes popular Mac client Twitterific; Adobe Air-based clients such as Twhirl, Tweetr and Spaz; Firefox add-ons like Twitterfox and TwitBin; and software that lets you track multiple social engines-such as Facebook, FriendFeed and even instant messaging as well as Twitter-like Digsby and AlertThingy. A new client receiving a lot of buzz is TweetDeck, which features a huge but customizable user interface that makes it easier to track posts, re

Police in the US may soon be getting an iPhone add-on that will equip them with a facial recognition technology called MORIS (Mobile Offender Recognition and Information System). The device attaches to an iPhone like a case and allows the police to take a photo of a person to determine if they are a suspect or have a criminal history.

The sheer volume of amateur cellphone sex videos on the Internet's porn site - while certainly culturally edifying - illustrates the new truth about sex in the 21st century: don't let anyone record it, or everyone will be enjoying it. But sometimes, the all-seeing and voyeuristic eye of consumer video culture has a happy ending: a businessman who recorded himself having sex with a university student was recently cleared of the charges after the footage was shown in court. Before the footage was presented as evidence, the judge warned both the gallery and the jury: "You are going to see a clip which from what I have been told you may find extremely distasteful." Despite this warning, though, the defense failed to exhibit a scene from Dustin Diamond's sex tape, but instead a rather traditional recording of an enthusiastic coupling. After the tape had finished playing, the judge ruled in the favor of the defendant. "You and Mr Taylor were very familiar with each other and comfortable in each other's presence." There's the possibility, of course, that the judge made the wrong decision: there could have been drugs involved. But score one for the good guys. A lot is made, rightfully, of the eradication of privacy in the digital age, but when it can help a man avoid wrongful imprisonment and the total ruin of his life, there's a bright side. The moral? If you're actively swinging, pony up for a cell phone with a good camera. And PornHub commenters say, the more megapixels, the better.