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The process is gradual. Mental models change slower than technology. If the Kindle had debuted with an access-based “faucet” model, it would have failed. Consumers would not have traded true ownership for a tethered, metered and monitored product. But we’ll get there soon enough, as each step away from ownership makes the next step more acceptable. Once you realize your Kindle book is not fully yours, you’ll accept it being mostly not yours. Google Ebooks are a further step away from ownership. Eventually you get to a faucet model, as music has done, either low-price (Netflix) or free (Pandora, YouTube).

As devalued ownership feeds piracy, rising piracy in turn devalues ownership. Anyone with an internet connection can rapidly assemble a “library” of books it would have once taken years to build–so why bother building one? As the logic churns, content sellers will increasingly seek other ways of “monetizing.” Authors will charge for readings, or merchandise. They’ll try advertisements. They’ll start leveraging all the user data they’re collecting to create even better ads. None of this will replace more than a fraction of the book economy, but they will definitely send a message to consumers: You’re being screwed enough to pay for the privilege.

The unashamed future. As William Gibson said, “The future is already here; it’s just not very evenly distributed.” I saw that future at a recent technology conference, hosted by NYU. Of course, the participants were all well down the digital road. All read digital books, and many had given up paper entirely. (In certain circles announcing that you haven’t read a physical book in X months is a boast, and people compete to have the highest number.) But one individual stood out. In a mixed crowd of peers and professors this brave futurist shared her decision to stop buying book altogether. She loved books. She read a lot. But she could find everything she wanted to read on BitTorrent. Nobody objected. It may have been my imagination, but I thought I saw a mystical crown settle squarely on her head. She was the coolest person in the room. She was the future. Publishers and authors, meet that future. And know that with every move away from ownership you are hastening its arrival.