Le tagging a été popularisé par le système del.icio.us (depuis rebaptisé delicious.com) vers 2003. Delicious est un service de signets sociaux, prédécesseur du système Diigo que nous utilisons dans ce cours. Il demeure l’un des plus populaires systèmes de signets sociaux. À la fin de 2008, plus de 150 000 adresses y étaient partagées chaque jour.

The latest research from TriComB2B, a BtoB Magazine Top 150 agency, and the University of Dayton found that business-to-business (B2B) decision makers in the considered purchase process are twice as likely now, versus two years ago, to use the social media site LinkedIn when gathering information before making a purchasing decision.

The main attraction is just how much you can do through these apps and how they bypass other mediums.

Also, the privacy element – having conversations that only you and selected friends can see and hear – is a major draw.

It’s interesting because Anchorman is about a newsman, and increasingly the news is getting their stories from what’s “trending” on social media. I think social is just going to continue to become more prominent in our society. You see it happening in very subtle ways but it’s common for newscasts these days to say what’s trending today. If someone has not fully bought into the power of social it’s just a matter of time because it’s really changing our culture. It’s changing the way news is reported and the way information is disseminated and the way that marketing is done.

2014 may mark the beginning of the end of abysmal customer service at major airlines, credit card companies, banks, and other repeat offenders,

Twitter, for instance, just unveiled a feature enabling paid Tweets to be targeted by zip code.

This kind of "geo-fencing," which Facebook has had since 2011, enables businesses to court nearby customers who might actually want to get ads offering special deals, in-store specials, etc.