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This is where parents and educators need to think long term and recognize that kids are building a personal brand from an early age.

Their digital footprint will have an impact on their future.

Universities want to recruit the students that they believe will best represent the university, both online and offline, while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. These students are positioned to become leaders in their respective fields, which will reflect positively on the university social communication word of thumb. Additionally, the recruiter has full access to who the applicant associates himself or herself with by who they’re following and engaging with. It’s a sneak (organic) peek into the life of the applicant.

e-réputation, votre «personal branding» sur le web 2.0…

70% of companies are ignoring customer complaints on Twitter

when companies do reply back to tweets, the percentage of users who liked and loved it combined was at a little over 73% with a nearly identical percentage result for satisfaction in the “very” and “somewhat” satisfied categories.