Les médias sociaux ont énormément évolué depuis les dernières années et les entreprises ne peuvent plus passé à côté. La SEC (Securities and Exchange Commission) a d'ailleurs approuvé que les annonces officielles puissent à présent se faire sur les réseaux sociaux.
In the new social media landscape that’s being formed the winning edge is provided by content that is valuable, focused and contextual
this is a return to basics where in order to market successfully you really need to understand the needs and motivation of your prospects and then position yourself to meet them.
Voici un post très intéressant. Étant donné la saturation d'information que nous avons grâce aux blogues, comment faire pour faire en sorte que notre blogue soit celui que les gens choisisse. Comment se distinguer des autres??? ce post nous donne des idées pour construire un bonne plateforme et conviviale.
Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
Social networks are flooded with potential customers.
A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
Focus on Fun Ways
Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
Chances are you already have several employees that love social media,
Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
it’s time to get everyone involved in some straight-up fun. Try launching a contest:
Be sure to follow up with incentives and recognition, crucial aspects of any competition.
Social media allows for a great deal of creativity
People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.
L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
Le texte aborde l'importance de notre propre présentation sur le nouvel interface sur Facebook appelée Timeline. L'auteure donne des conseils de gestion pour la transition du profil actuel vers Timeline. Utile!
L'auteure est Jennifer Moire et l'article a été publié le 1er février 2012 vers 12h32 pm.
Le texte aborde l'importance de notre propre présentation sur le nouvel interface sur Facebook appelée Timeline. L'auteure donne des conseils de gestion pour la transition du profil actuel vers Timeline. Utile!
L'auteure est Jennifer Moire et l'article a été publié le 1er février 2012 vers 12h32 pm.
I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.
Yahoo is saying "We understand
better than you how the world is organized, because we are trained professionals. So if you mistakenly think
that Books and Literature are entertainment, we'll put a little flag up
so we can set you right, but to see those links, you have to 'go' to
where they 'are'."
You don't have to have
just a few links, you could have a whole lot of links.
A URL can only appear in three places.
That's the Yahoo rule.
They missed the end of this progression,
which is that, if you've got enough links, you don't need the
hierarchy anymore. There is no shelf. There is no file system. The
links alone are enough.
One reason Google was adopted so quickly when it came along is
that Google understood there is no shelf, and that there is no file
system. Google can decide what goes with what after hearing from the user, rather than trying to predict in
advance what it is you need to know.
Laisser les usagers se faire leur langage et le tagger à leur façon puis, en tant que Google, prendre cette info et l'utiliser pour créer une ''taxonomie''.
"Well, that's going to be a useful
category, we should encode that in advance."
They point to the signal loss from the fact that
users, although they use these three different labels, are talking
about the same thing.
You can also turn that list around. You can say "Here are some characteristics where ontological classification doesn't work well":
Domain
Large corpus
No formal categories
Unstable entities
Unrestricted entities
No clear edges
Participants
Uncoordinated users
Amateur users
Naive catalogers
No Authority
The other big problem is that predicting the future turns out to be hard, and yet any classification system meant to be stable over time puts the categorizer in the position of fortune teller.
Here is del.icio.us, Joshua Shachter's social bookmarking service. It's for people who are keeping track of their URLs for themselves, but who are willing to share globally a view of what they're doing, creating an aggregate view of all users' bookmarks, as well as a personal view for each user.
chouette description concrète de l'utilisation de del.icio.us!
" If you find a way to make it valuable to individuals to tag their stuff, you'll generate a lot more data about any given object than if you pay a professional to tag it once and only once.
Tags are simply labels for URLs, selected to help the user in later retrieval of those URLs. Tags have the additional effect of grouping related URLs together. There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else's needs, interests, or requirements.
The chart shows a great variability in tagging strategies among the various users.
But this is what organization looks like when you turn it over to the users -- many different strategies, each of which works in its own context, but which can also be merged.
We are moving away from binary categorization -- books either are or are not entertainment
But they either had no way of reflecting that debate or they decided not to expose it to the users. What instead happened was it became an all-or-nothing categorization, "This is entertainment, this is not entertainment." We're moving away from that sort of absolute declaration, and towards being able to roll up this kind of value by observing how people handle it in practice.
What you do instead is you try to find ways that the individual sense-making can roll up to something which is of value in aggregate, but you do it without an ontological goal.
you believe that we make sense of the world, if we are, from a bunch of different points of view, applying some kind of sense to the world
''we make sens of the world together thru what's worth aggregating'' = not ontology
we're going to be able to build alternate organizational systems, systems that, like the Web itself, do a better job of letting individuals create value for one another, often without realizing it.
If you think
the movies and cinema people were going to have a fight, wait til you
get the queer politics and homosexual agenda people in the same room.
Un article de Clay Shirky qui nous donne son analyse de l'Ontologie, un point de vue intéressant sur les différentes façons de classer l'information sur le Web.
La étiquette est l'une des stratégies qui peuvent vous aider sur LinkedIn à avoir plus de visibilité et à engager plus de personnes dans vos publications.