It's time for brands to rethink their approach in social media.
55-percent of Facebook users reported liking a brand and then later deciding they no longer wish to see the company's posts.
In order to redesign social programs to deliver value to customers and avoid getting culled from a social stream, businesses will need a better understanding of consumer wants and expectations.
Une réflexion intéressante portant sur l'utilisation des médias sociaux dans la promotion des marques des grandes entreprises. Auteur : Brian Solis Article publié le 21 septembre 2011.
Many of the world’s biggest multinationals are now deploying analytics 2.0, a set of capabilities that can chew through terabytes of data and hundreds of variables in real time.