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Le partage d’un intérêt commun définit une communauté d’intérêts

Dans le web social, le terme « communauté » est utilisé à toutes les sauces. Il désigne souvent tout groupe social en ligne, sans égard à la structure de ce groupe ou à son importance pour ses membres. Dans le contexte de ce cours, il est utile de construire une définition intermédiaire, à la fois flexible et limitée :

Facebook Professional Friends

Facebook est sans grande surprise le réseau social le plus utilisé

This is where parents and educators need to think long term and recognize that kids are building a personal brand from an early age.

Their digital footprint will have an impact on their future.

Universities want to recruit the students that they believe will best represent the university, both online and offline, while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. These students are positioned to become leaders in their respective fields, which will reflect positively on the university social communication word of thumb. Additionally, the recruiter has full access to who the applicant associates himself or herself with by who they’re following and engaging with. It’s a sneak (organic) peek into the life of the applicant.