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Ed Webb

The Generative AI Race Has a Dirty Secret | WIRED - 0 views

  • The race to build high-performance, AI-powered search engines is likely to require a dramatic rise in computing power, and with it a massive increase in the amount of energy that tech companies require and the amount of carbon they emit.
  • Every time we see a step change in online processing, we see significant increases in the power and cooling resources required by large processing centres
  • third-party analysis by researchers estimates that the training of GPT-3, which ChatGPT is partly based on, consumed 1,287 MWh, and led to emissions of more than 550 tons of carbon dioxide equivalent—the same amount as a single person taking 550 roundtrips between New York and San Francisco
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  • There’s also a big difference between utilizing ChatGPT—which investment bank UBS estimates has 13 million users a day—as a standalone product, and integrating it into Bing, which handles half a billion searches every day.
  • Data centers already account for around one percent of the world’s greenhouse gas emissions, according to the International Energy Agency. That is expected to rise as demand for cloud computing increases, but the companies running search have promised to reduce their net contribution to global heating. “It’s definitely not as bad as transportation or the textile industry,” Gómez-Rodríguez says. “But [AI] can be a significant contributor to emissions.”
  • The environmental footprint and energy cost of integrating AI into search could be reduced by moving data centers onto cleaner energy sources, and by redesigning neural networks to become more efficient, reducing the so-called “inference time”—the amount of computing power required for an algorithm to work on new data.
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