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Semrush's digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media, and more.

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Benchmark the industry. Reveal key players and market trends. Identify Market Leaders. Discover the strategies of Established Players. Spot the arrival of Game Changers. Pinpoint Niche Players. Uncover your rivals' best practices and identify the biggest traffic drivers within your niche. Narrow down your focus by customizing your competitors' lists.

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Benefit from expanded data for more impactful insights. Graduate from Pro to Guru and enjoy a whole new level of experience with Semrush! Gather more keyword data on your competitors - organic and paid keywords, gap analysis. Collect more backlink data. 15 Projects instead of 3. Audit 300k pages per month. Track 1,500 keywords per month.

Improve Display Campaigns and Get More ROI! Unveil your competitor's display advertising strategy to plan better data-driven campaigns for your site. Look at actual examples of your competitor's ads in the Google Display Network and analyze them in detail. Research both advertisers and ad publishers. Filter any report to look at ads seen on desktops as well as Android and Apple mobile devices and tablets. Look at your competitor's overall mix of ads on each device type. Analyze audience interests, age, and gender among your competition's ads. See the top regions where an advertiser's display ads are seen.