With more than half of U.S. adult cellphone owners accessing the Internet from their mobile devices, you can be sure many consumers are open to getting information on your business while they're out or on the road.
Those of you who know me well, and who follow my columns, could readily guess that I'm a proponent of collaboration in any business function. Marketing is no exception. I've been talking about the "softer skills" of business quite a bit as of late as I've been gearing up for [...]
Fueled by the upward trending growth and success of the cloud, SaaS and other open source options, the popularity of purchasing different software solutions online is increasing tremendously. Midsized buyers, who do not want to waste a lot of time in purchasing cycles, prefer doing business only with those vendors who make the final decision, making the process a lot easier.
Can the Cloud Help a Marketing Professional? "Absolutely!" is the answer to this article's titular question. Cloud computing's natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why.