Group items tagged

“Today’s library is a learning space, not a … book museum.”

My RSS feeds are similarly hugely important to me. My feeds and the information there, drawn from blogs, searches, profile pages and the like are not there for me to read every single one - that way would lie insanity. They are there to alert me to news that I'm likely to find important. Any one of those blogs or posts or tweets are saying 'this is happening, go check it out' with the important link. I don't need to read everything that each of my contacts has said (although sometimes I do, if I want lots of different views and opinions), because they're all pointing me to the source, and I can go off there and read what I need.

The more that librarians do - NOW - with social media, the more that we're going to already be embedded into the social medium. The more contacts, friends, links, tweets, photographs, likes, +1's that we have, the more influential we can become. The more influential we are, the more people will link to what we're doing, the more we'll be working in networks of influence and the more useful we can be to people."

This can all be neatly summarized with the phrase that I use all the time 'go to where the conversations are'. We all know that users of library services are physically using them less, so we need to really utilise social to keep in contact with them. But it's more than that. We need to show them - by using social media how valuable contact with us can be. The more value we can provide, the more likely our work is going to filter up and down the information chain. People are increasingly taking the view that if news is important, it will find them. For many people - particularly younger users, 'checking the news' means looking on Facebook because for them, the 'news' is what they see, read have shared with them, and share with others. Similiarly, I share my information via Facebook, Twitter, Google+, my blog, LinkedIn and so on. It doesn't just get posted onto my site. We can't do that any longer. At the end of this article I've put up a quick poll - I'm really interested to see how YOU found this article. It's one question, and will take about 5 seconds to answer.

The main difference is that we know we have to change and adapt or we'll die.