After a technology is developed, it generally takes years if not decades for management to learn how to leverage that technology to create efficiencies. Which means that the recent explosion of technology tools represents a huge untapped opportunity.
A case in point: my new Droid smartphone. I have just begun to tap into the incredible stuff it can do. For example, have you ever been listening to the radio and said, 'Oh, I love this song. I wish I knew who sings it'? Well, now you can download an app for it. Your phone will listen to the song, identify it, tell you all about it and even let you buy it on the spot.
