NEW YORK (YouTube.com/AdAge) -- Google chairman-CEO Eric Schmidt doesn't agree with Atlantic Magazine's controversial cover that asked "Is Google Making Us Stoopid?"
Start with your best, most enthused teachers, and involve administrators!
Build toward having several teachers, library media specialists or staff development leaders gain the experience and expertise in the field needed to become in-house or in-district "consultants" or "coaches."
Acknowledge our "love/hate" relationship with media and popular culture.
Take the time to hammer out both a philosophical and a pedagogical approach to media literacy in your school or district.
Network, network, network — nationally / regionally / locally.
Don't reinvent the wheel; connect with others who may also be looking for connections!Join AMLA, the Alliance for a Media Literate America, the professional membership organization for teachers and supporters of inquiry-based media literacy education.
Explore your state or local standards to see how media literacy skills can support what you're already mandated to teach. Media literacy is not a new subject to teach but a new way to teach all subjects!
Media literacy is a logical extension of traditional language arts: reading/writing and listening/speaking; today we must add viewing and creating/representing using all media forms.