It’s not the technology that entertains people, it’s what you do with the technology.
No matter the length of your film — 30 seconds, five minutes, 22 minutes, feature length — it needs a story. It needs a beginning, a middle and an end.It needs to deeply connect with people.
Get it up there. Throw it up there as fast as you can, talk about it, tear it back down, put it back up there. Keep doing this.