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Arildsen MacKay

On Page Search Engine Optimization Variables Do They Matter? - 0 views

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started by Arildsen MacKay on 03 Sep 13
  • Arildsen MacKay
     
    Let's hop into our Internet time machine and take a trip. These days we're headed back in time to 2000 in Net time, that appears like 100 years ago. Youre an Search engine marketing specialist and you want to create a book on how to get to the top of search engines what do you speak about? Meta tags are certainly on the way out. Links support but this is cutting edge stuff not the basis of your book. So you talk about keyword density. You say if you want to get ranked very for a certain term, you want to have that in your title and you need to have to have it show up towards the top of your page, and in other components of the web page and have your web page be keyword dense for your selected topic. And Im not talking about 1-three% keyword density 100% keyword density for a word truly worked for some phrases.

    Ahh, the memories. The days when keyword density really mattered.

    Back to late 2006. Keyword density is dead. DEAD! In reality the query comes up if its even critical what content material is truly on your webpage or if it all depends on hyperlinks.

    Lets take some renowned examples very first go to and variety in the word failure. The 1st outcome youll see is President George W. Bushs bio. Go ahead and look at the web page, and inform me how a lot of instances the word failure shows up on the page. Yep zero.

    To be fair, lets go back to once again, now variety in waffles. The quantity a single outcome youll see right here is John Kerrys web site. Go ahead and count the number of instances you locate the word waffles on that page. Visit cflmtgrnvvr trifolium pointment to learn where to see this thing. Certainly zero once again.

    So whats going on here? The purpose George Bushs and John Kerrys website are showing up so very for failure and waffles is since of anchor text. (This particular tactic in fact has a name known as GoogleBombing but thats for a different day.) A massive quantity of websites, have hyperlinks pointing to George Bushs web site with the word failure in the link.

    So what need to this inform us 1st of all, cease worrying so significantly about perfectly optimizing your web site and commence worrying about what the websites linking to you say.

    Now I ought to say that getting the keyword you want to rank extremely for in your tag and possessing relevant content material on that web page does definitely support, and if youre targeting a extremely competitive word, then youll need to have to have relevant content material on your web page. However, dont be concerned about possessing precise keyword densities for your pages theyre not assisting you, in truth they might be hurting you because the search engines found out that ranking by keyword density was simply abused so now they actually penalize websites that are regarded as overoptimized or too keyword dense. Just create naturally and leave it alone thats what the search engines want.

    Rather, make sure the links pointing to your web site tell your story and say what your website is about. Instead of links that say click here, get links that say widgets or what ever your web site is about.

    Just before I finish right here, I want to give you my preferred example for Google Bombing. Go to the property page of This time variety in French military victories and click the Im Feeling Lucky button. Practically nothing against, the French, but thats hilarious. Click on the French military defeats hyperlink for a very good laugh.

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