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Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Matt Podbury

25 US Mega Corporations: Where They Rank If They Were Countries - 3 views

www.businessinsider.com/ns-bigger-tan-countries-2011-6

ib_geog2009 Global Interactions Political outcomes

shared by Matt Podbury on 21 Mar 12 - No Cached
  • Matt Podbury on 21 Mar 12
     
    Politial Outcomes - TNC's compared to Nation States. Nice visualisation.
Kathleen Noreisch

Shell spending millions of dollars on security in Nigeria, leaked data shows | Business | The Guardian - 2 views

www.guardian.co.uk/...spending-security-nigeria-leak

shell nigeria ib_geog2009 Environmental change Political outcomes

shared by Kathleen Noreisch on 19 Aug 12 - No Cached
  • Kathleen Noreisch on 19 Aug 12
     
    Interesting example of: Shift of power from nation states to TNCs with good links to environmental impacts of demand for a natural resource
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Nation States and TNCs - 1 views

www.geographyalltheway.com/...nation-states-tnc.htm

ib_geog2009 Global Interactions Political outcomes redev-geog

shared by Richard Allaway on 09 Jan 12 - No Cached
  • Richard Allaway on 09 Jan 12
     
    Aim of this lesson: To be able to discuss [offer a considered and balanced review that includes a range of arguments, factors or hypotheses] the shift of power from nation state to TNCs as a result of their economic size and dominance. To compare [give an account of the similarities between two items or situations, referring to both of them throughout] the wealth of TNCs with that of nation states. Updated Jan 2012
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Anti-globalization Movements - 1 views

www.geographyalltheway.com/...anti-globalization.htm

ib_geog2009 Global Interactions Political outcomes redev-geog

shared by Richard Allaway on 14 Jan 12 - No Cached
  • Richard Allaway on 14 Jan 12
     
    Aim of this lesson: To be able to discuss anti-globalization movements. Updated Jan 2012
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Controlling Migration - 2 views

www.geographyalltheway.com/...controlling-migration.htm

ib_geog2009 Global Interactions Political outcomes redev-geog migration

shared by Richard Allaway on 17 Jan 12 - No Cached
  • Richard Allaway on 17 Jan 12
     
    Aims of this lesson: To be able to discuss [offer a considered and balanced review that includes a range of arguments, factors or hypotheses] the attempts to control migration into the United States of America. To revision your International Migration Case Study - Mexicans into the USA. Updated Jan 2012
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Brazilian Nationalism - 0 views

www.geographyalltheway.com/...nationalism.htm

ib_geog2009 Global Interactions Political outcomes brazil redev-geog

shared by Richard Allaway on 01 Jan 12 - No Cached
  • Richard Allaway on 01 Jan 12
     
    Redeveloped Jan 2012
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Nations States and the EU - 1 views

www.geographyalltheway.com/...nations-states-eu.htm

ib_geog2009 Global Interactions Political outcomes

shared by Richard Allaway on 01 Jan 12 - No Cached
  • Richard Allaway on 01 Jan 12
     
    Updated Jan 2012
Andy Dorn

This global protest map will shock and surprise you | ONE.org - 3 views

www.one.org/...ap-will-shock-and-surprise-you

geography Global_interactions Protest Political outcomes

shared by Andy Dorn on 20 Sep 13 - No Cached
  • Andy Dorn on 20 Sep 13
     
    "This map from Foreign Policy magazine absolutely floored us. It charts out every protest recorded in the news since 1979. Here's all the known protests in December of 1980, "
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