In Minamiuonuma, for instance, city leaders talk about their newly-built global IT park, where start-ups can set up offices for low rent, and a business academy for people interested in creating their own business. They built a brand-new hospital and medical college to attract doctors and nurses, and are in the process of building a series of homes for active retired people in the hope that retirees will want to relocate to the city. Like almost every other shrinking city, Minamiuonuma sends brochures to young people from the region to try to get them to come home. But still, the population continues to shrink