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Benjamin McKeown

Advertising and Global Culture | Cultural Survival - 0 views

www.culturalsurvival.org/...advertising-and-global-culture

culture HL TNC

shared by Benjamin McKeown on 26 Feb 19 - No Cached
  • of
  • Author Janus Noreen No one can travel to Africa, Asia, or Latin America and not be struck by the Western elements of urban life. The symbols of transnational culture - automobiles, advertising, supermarkets, shopping centers, hotels, fast food chains, credit cards, and Hollywood movies - give the, feeling of being at home. Behind these tangible symbols are a corresponding set of values and attitudes about time, consumption, work relations, etc. Some believe global culture has resulted from gradual spontaneous processes that depended solely on technological innovations - increased international trade, global mass communications, jet travel. Recent studies show that the processes are anything but spontaneous; that they are the result of tremendous investments of time, energy and money by transnational corporations. This "transnational culture" is a direct outcome of the internationalization of production and accumulation promoted through standardized development models and cultural forms.
  • The common theme of transnational culture is consumption. Advertising expresses this ideology of consumption in its most synthetic and visual form.
  • ...20 more annotations...
  • Advertisers rely on few themes: happiness, youth, success, status, luxury, fashion, and beauty. In advertising, social contradictions and class differences are masked and workplace conflicts are not shown. Advertising campaigns suggest that solutions to human problems are to be found in individual consumption, presented as an ideal outlet for mass energies...a socially acceptable form of action and participation which can be used to defuse potential political unrest. "Consumer democracy" is held out to the poor around the world as a substitute for political democracy.
  • Transnational advertising is one of the major reasons both for the spread of transnational culture and the breakdown of traditional cultures.
  • Transnational culture strives to eliminate local cultural variations. Barnett and Muller discuss the social impact of this process:
  • What are the long range social effects of advertising on people who earn less than $200 a year? (Peasants, domestic workers, and laborers) learn of the outside world through the images and slogans of advertising. One message that comes through clearly is that happiness, achievement, and being white have something to do with one another
  • In mestizo countries (sic) such as Mexico and Venezuela where most of the population still bear strong traces of their Indian origin, billboards depicting the good life for sale invariably feature blond, blue-eyed American-looking men and women. One effect of such "white is beautiful" advertising is to reinforce feelings of inferiority which are the essence of a politically immobilizing colonial mentality...The subtle message of the global advertiser in poor countries is "Neither you nor what you create are worth very much, we will sell you a civilization (emphasis added).
  • Transnational firms and global advertising agencies are clearly aware of the role of advertising in the creation of a new consumer culture in Third World countries
  • Television antennas are gradually taking the plac
  • tom-tom drums across the vast stretches of Africa. Catchy jingles are replacing tribal calls in the Andes of Latin America. Spic-and-span supermarkets stand, on the grounds where colorful wares of an Oriental Bazaar were once spread throughout Asia. Across vast continents hundreds of millions of people are awakening to the beat of modern times.
  • Increasingly advertising campaigns are aimed at the vast numbers of poor in Third World countries
  • As one U.S. advertising executive observes about the Mexican consumer market, even poor families, when living together and pooling their incomes, can add up to a household income of more than $10,000 per year
  • The use of television to spread transnational culture is especially effective with illiterates
  • By consuming Coca-Cola, Nestle products, Marlboro, Maggi, Colgate or Revlon, Ivorians are not only fulfilling unnecessary needs but also progressively relinquishing their authentic world outlook in favor of the transnational way of life.
  • In trying to be as white as possible, that is to say, in becoming ashamed of their traditional being, the Ivorians are at the same time relinquishing one of the most powerful weapons at their disposal for safeguarding their dignity as human beings: their racial identify. And advertising is not neutral in such a state of affairs.
  • Yet, the advertising of Coca-Cola and Heinekens portrays drinking as an individual act rather than a collective one.
  • Santoro concluded that these stereotypes held by children were largely the same ones to be found in typical Venezuelan television and advertising contents.
  • These results, while very tentative, suggest that the impact of transnational culture is greater among the poor - the very people who cannot afford to buy the lifestyle it represents. The poor are more likely to associate consumption with happiness and feel that industrialized products are better than the locally made ones. But at the same time they are painfully aware that only the rich have access to the lifestyle portrayed.
  • Virtually every child showed an acute awareness of the different access to these products by class.
  • Again, poor children more often answered that Nescafe is coffee, and Tang is orange juice
  • poorer children were significantly more likely to associate the luxury possessions with happiness than the rich children.
  • What political impact does the spread of transnational culture have on the poor for whom luxury lifestyles are not possible? How do they deal with the daily contradictions that this awareness implies? How much will they accept and how much will they reject? How can they maintain their own identities in the face of transnational culture
  • Benjamin McKeown on 26 Feb 19
     
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Benjamin McKeown

Kayapo Courage - 0 views

ngm.nationalgeographic.com/...brown-text

HL remote society environment

shared by Benjamin McKeown on 14 Mar 16 - No Cached
  • five officially demarcated tracts of contiguous land that in sum make up an area about the size of Kentucky. T
  • 9,000 indigenous people, most of whom can’t read or write and who still follow a largely subsistence way of life in 44 villages linked only by rivers and all-but-invisible trails.
  • Kendjam,
  • ...89 more annotations...
  • Xingu,
  • itself a major tributary of the Amazon.
  • shorts
  • kids wearing only
  • ears of the youngest among them were pierced with conical wooden plugs
  • Kayapo pierce their infants’ earlobes
  • ifts for our hosts: fishhooks, tobacco, 22 pounds of high-quality beads made in the Czech Republic.
  • Barbara Zimmerman, the director of the Kayapo Project for the International Conservation Fund of Canada and the United States–based Environmental Defense Fund,
  • chief, Pukatire,
  • wearing glasses, shorts, and flip-flops.
  • English he’d picked up on a trip to North America
  • dispute about logging.
  • Fissioning,” as anthropologists call it, is often the way Kayapo resolve disagreements or relieve the strain on resources in a particular area.
  • a generator in a government-built nurses’ station; a solar panel array enclosed in a barbed wire fence; satellite dishes mounted on truncated palm trees. A few families have TVs in their thatch houses and enjoy watching videos of their own ceremonies, along with Brazilian soap operas. Pukatire showed us to a two-room schoolhouse built a few years ago by the Brazilian government—a pistachio-colored concrete structure with a tile roof and shutters and the luxe marvel of a flush toilet fed by well water.
  • ngobe, or men’s house
  • shelling nuts and cooking fish wrapped in leaves and buried in coals.
  • crops of manioc, bananas, and sweet potatoes. A tortoise hunter
  • loudly singing in the Kayapo custom to announce his successful quest for the land turtles that are a vital part of the village diet.
  • soccer ball
  • swallows; o
  • kingbird
  • evening baths,
  • caimans
  • persecution and disease that have ravaged nearly every indigenous tribe in North and South America.
  • In 1900, 11 years after the founding of the Brazilian Republic, the Kayapo population was about 4,000. As miners, loggers, rubber tappers, and ranchers poured into the Brazilian frontier, missionary organizations and government agencies launched efforts to “pacify” aboriginal tribes, wooing them with trade goods such as cloth, metal pots, machetes, and axes. Contact often had the unintended effect of introducing measles and other diseases to people who had no natural immunity. By the late 1970s, following the construction of the Trans-Amazon Highway, the population had dwindled to about 1,300.
  • 1980s and ’90s the Kayapo rallied, led by a legendary generation of chiefs
  • Ropni and Mekaron-Ti
  • organized protests with military precision, began to apply pressure
  • even kill people caught trespassing on their land.
  • ar parties evicted illegal ranchers and gold miners, sometimes offering them the choice of leaving Indian land in two hours or being killed on the spot. Warriors took control of strategic river crossings and patrolled borders; they seized hostages; they sent captured trespassers back to town without their clothes.
  • the chiefs of that era learned Portuguese
  • enlist the help of conservation organizations and celebrities such as the rock star Sting,
  • 1988 the Kayapo helped get indigenous rights written into the new Brazilian Constitution, and eventually they secured legal recognition of their territory.
  • Kararaô Dam
  • Xingu River, which would have flooded parts of their land.
  • the Altamira Gathering.
  • Kayapo leaders made a brilliant translation of the Kayapo warrior tradition to the tradition of the 20th-century media spectacle,”
  • e Kayapo population is now rapidly growing.
  • shotguns and motorized aluminum boats to Facebook pages, they have shown a canny ability to adopt technologies and practices of the cash-based society at their borders without compromising the essence of their culture.
  • hey have embraced video cameras to record their ceremonies and dances and to log interactions with government officials.
  • based on the logo of the Bank of Brazil.
  • 1980s and in the 1990s sold mahogany logging concessions—alliances they came to regret and now have largely ended.
  • Kayapo learned to organize and to put aside their sometimes fractious relations to cultivate unity of purpose among themselves
  • the richest and most powerful of around 240 indigenous tribes remaining in Brazil. Their ceremonies, their kinship systems, their Gê language, and their knowledge of the forest and conception of the continuum between humans and the natural world are intact. What may be the most crucial of all, they have their land. “The Kayapo aren’t entering the 21st century as a defeated people. They aren’t degrading themselves,” Zimmerman told me. “They haven’t lost a sense of who they are.”
  • At least for the moment. It’s one thing to teach the skills and ceremonies of traditional culture; it’s another to inspire a sense of why knowledge of how to make arrow-tip poison (from herbs and snake venom with beeswax as an adhesive) or stack tortoises or stun fish using oxygen-depriving timbo vines might be valuable to a generation beguiled by iPhones and the convenience of store-bought food. Interest in traditional dress, beadwork, and ancestral practices is still strong in Kendjam, but it’s not uniform, and even if it were, the threats from outside are daunting.
  • 400 Kayapo chiefs avowed their opposition to a raft of decrees, ordinances, and proposed laws and constitutional amendments that would gut their ability to control their land and prevent them, and any other indigenous group, from adding to their territory.
  • a campaign to enable mining, logging, and agricultural interests to circumvent indigenous rights, now inconveniently guaranteed by the Brazilian Constitution. A
  • . The Kararaô project is back under a new name: the Belo Monte hydroelectric complex.
  • n Kayapo villages the division of labor falls along traditional lines. The men hunt and fish; the women cook, garden, and gather fruits and nuts.)
  • two aluminum skiffs powered by Rabeta motors
  • a bow and arrows over his shoulder
  • Okêt a shotgun.
  • It was as obvious to Meikâre as the meat department of a Stop & Shop would be to me. He and Okêt darted ahead. Fifteen minutes later a shot rang out, then two more.
  • plugged the escape holes of a mole cricket nest in a sandbank and then had dug up and captured a batch of mole crickets, which they used to bait fishhooks and catch piranha.
  • peacock bass and piabanha.
  • Bic lighters a
  • freshly whittled skewers.
  • flashlight.
  • he only things we need from the white culture are flip-flops, flashlights, and glasses,”
  • his children had died of malaria not long after the founding of Kendjam.
  • Portuguese from missionaries
  • the program of pacification by the Indian Protection Service, a forerunner of the National Indian Foundation, or FUNAI,
  • “Before contact we were clubbing each other to death, and everybody lived in fear,” he said. “Without a doubt things are much better today because people aren’t hitting each other over the head with war clubs.”
  • “I am worried about our young people who are imitating whites, cutting their hair and wearing stupid little earrings like you see in town. None of the young people know how to make poison for arrows.
  • You can’t use the white man’s stuff. Let the white people have their culture, we have ours.’ If we start copying white people too much, they won’t be afraid of us, and they will come and take everything we have. But as long as we maintain our traditions, we will be different, and as long as we are different, they will be a little afraid of us.”
  • construction finally began in 2011 on the $14 billion Belo Monte.
  • he complex of canals, reservoirs, dikes, and two dams is located some 300 miles north of Kendjam
  • on the Xingu
  • Its supporters defend it as a way of delivering needed electricity, while environmentalists have condemned it as a social, environmental, and financial disaster.
  • the region’s indigenous people were not adequately consulted, Brazil’s federal Public Prosecutor’s Office filed a series of lawsuits to stop the complex, essentially pitting one branch of the government against another. The cases went to the country’s Supreme Court, but judgments have been deferred, and construction of Belo Monte has been allowed to proceed.
  • nflux of an estimated 100,000 workers and migrants. The dams will flood an area the size of Chicago. Official estimates project that 20,000 people will be displaced; independent estimates suggest the number may be twice as high. The dams will generate methane from inundated vegetation in quantities that rival the greenhouse gas emissions of coal-fired power plants. The diversion of some 80 percent of the water along a 62-mile stretch of the Xingu will dry up areas that depend on seasonal floodwaters and are home to endangered species.
  • ho still wear the lip disk
  • carried a wooden war club,
  • woman approached, held his hand, and began to sob. In a different culture bodyguards might have hustled her away, but Ropni seemed unfazed and in fact began sobbing as well. The anguished weeping was not the result of some fresh catastrophe but a form of ritual Kayapo mourning for departed mutual friends.
  • “I don’t like Kayapo imitating white culture. I don’t like gold miners. I don’t like loggers. I don’t like the dam!”
  • the chiefs of the eastern part of the territory had been accepting money from Eletrobras. Boxes of brand-new 25-horsepower boat motors were stacked on the porch of the Protected Forest Association headquarters.
  • money that activists said was an attempt to dampen indigenous opposition to Belo Monte.
  • he consortium building the dam was investing in wells, clinics, and roads in the area and was paying a dozen villages nearby an allowance of 30,000 reais a month (roughly $15,000) for food and supplies, which Schwartzman describes as “hush money.”
  • More and more sad leaves were a part of Kayapo life,
  • specially in villages close to towns on the Brazilian frontier.
  • pollution from clear-cutting and cattle ranching had wrecked the fishing grounds, and it was not uncommon to see Kayapo shopping in supermarkets for soap and frozen chicken.
  • In the old days men were men,” Ropni said. “They were raised to be warriors; they weren’t afraid to die. They weren’t afraid to back up their words with action. They met guns with bows and arrows. A lot of Indians died, but a lot of whites died too. That’s what formed me: the warrior tradition. I have never been afraid to say what I believed. I have never felt humiliated in front of the whites. They need to respect us, but we need to respect them too. I still think that warrior tradition survives. The Kayapo will fight again if threatened, but I have counseled my people not to go looking for fights.”
  • FUNAI paperwork authorizing various matters they had discussed. Mekaron-Ti, who was fluent in the Western world as well as the forest world, signed his name quickly like someone who had written a thousand letters. But Ropni held the pen awkwardly. It was striking to see him struggle with the letters of his name, knowing what esoteric expertise was otherwise in his hands, how deftly he could fasten a palm nut belt, or insert a lip plate, or whittle a stingray tail into an arrowhead, or underscore the oratory that had helped secure a future for his people. In the Xingu Valley there had hardly ever been a more able pair of hands. But in the realm that required penmanship, the great chief was like a child.
  • , 26 eastern Kayapo leaders met in Tucumã and signed a letter rejecting further money from the dambuilding consortium: “We, the Mebengôkre Kayapo people, have decided that we do not want a single penny of your dirty money. We do not accept Belo Monte or any other dam on the Xingu. Our river does not have a price, our fish that we eat does not have a price, and the happiness of our grandchildren does not have a price. We will never stop fighting... The Xingu is our home and you are not welcome here.”
  • painted faces carrying water in old soda bottles,
  • chopped off seedpods of the wild inga fruit.
  • Can you be a Kayapo and not live in the forest?” Djyti thought for a while, then shook his head and said no. Then, as if contemplating something unthinkable, he added: “You are still a Kayapo, but you don’t have your culture.”
  • In the past some anthropologists have fetishized cultural purity, fretting over the introduction of modern technology. But cultures evolve opportunistically like species—the Plains Indians of North America picked up their iconic horses from the Spanish—and strong traditional cultures will privilege themselves, making the accommodations they think will ensure their futures. We can question whether a man dressed in a parrot feather headdress and penis sheath is more valuable than one in a Batman T-shirt and gym shorts. But who can be blind to their knowledge of forest plants and animals or to the preeminent values of clean water, untainted air, and the genetic and cultural treasure of diversity itself?
  • now turning to those first inhabitants to save ecosystems recognized as critical to the health of the planet—to defend essential tracts of undeveloped land from the developed world’s insatiable appetites.
Benjamin McKeown

Is Cultural Appropriation Always Wrong? - The New York Times - 0 views

www.nytimes.com/...ppropriation-always-wrong.html

HL culture cultural imperialism

shared by Benjamin McKeown on 26 Feb 19 - No Cached
  • Sermon on the Mount.
  • In June, young Asian-Americans protested when the Museum of Fine Arts, Boston, as an accompaniment to a lecture called ‘‘Claude Monet: Flirting With the Exotic,’’ invited visitors to pose next to Monet’s ‘‘La Japonaise’’ while wearing a matching kimono. And South Asian women, objecting to the fad for ‘‘ethnic’’ wear at music festivals like Coachella, continued a social-media campaign to ‘‘reclaim the bindi,’’ sharing photographs of themselves, their mothers and grandmothers wearing bindis, with captions like ‘‘My culture is not a costume.’’’
  • The line between cultural appropriation and cultural exchange is always going to be blurred,’’
  • ...7 more annotations...
  • ‘‘We as black people have to come to grips that hip-hop is a contagious culture,’’ Questlove, the drummer and co-founder of the Roots, said last year in an interview with Time magazine in which he defended Iggy Azalea, the white Australian rapper derided for (among other things) affecting a ‘‘Southern’’ accent. ‘‘If you love something, you gotta set it free.’’
  • But it has never been easier to proceed with good faith and Google, to seek out and respect context.
  • Social media, these critics suggest, allow us too much access to other people’s lives and other people’s opinions to plead ignorance when it comes to causing offense.
  • Seen in this light, ‘‘appropriation’’ seems less provocative than pitiably uninformed and stale.
  • ‘The moment you say a male American writer can’t write about a female Pakistani, you are saying, Don’t tell those stories. Worse, you’re saying: As an American male you can’t understand a Pakistani woman. She is enigmatic, inscrutable, unknowable. She’s other. Leave her and her nation to its Otherness. Write them out of your history.’’
  • ‘‘there would be fewer wars’’ if more novelists allowed themselves to imagine themselves into other cultures.
  • t’s a seductive if utterly unverifiable claim.
  • Benjamin McKeown on 26 Feb 19
     
    "Sermon on the Mount."
Benjamin McKeown

Immigration Should Be About Culture and Assimilation (and the Joy of Becoming American)... - 0 views

ricochet.com/...d-the-joy-of-becoming-american

migration HL response anti-globalization culture

shared by Benjamin McKeown on 18 Mar 15 - No Cached
  • Were we to allow America’s ideals to be radically changed over time by outsiders coming in, the case could then be made that America as founded no longer exists. At that point we may as well change the name to not denigrate what American once was.
  • History compels us not to let America die by the noose of multiculturalism.
Benjamin McKeown

Japan panel: Fukushima nuclear disaster 'man-made' - BBC News - 0 views

www.bbc.com/...world-asia-18718057

japan fukushima disaster hazards

shared by Benjamin McKeown on 12 Dec 16 - No Cached
  • It said that the situation at the plant worsened in the aftermath of the earthquake because government agencies "did not function correctly", with key roles left ambiguous. It also highlighted communication failures between Tepco and the office of then Prime Minister Naoto Kan, whose visit to the site in the immediate aftermath of the earthquake "diverted" staff.
  • "Japan's regulators need to shed the insular attitude of ignoring international safety standards and transform themselves into a globally trusted entity," it said.
  • "could and should have been foreseen and prevented" and its effects "mitigated by a more effective human response",
  • ...3 more annotations...
  • The report catalogued serious deficiencies in both the government and plant operator Tepco's response.
  • It also blamed cultural conventions and a reluctance to question authority. Analysis By Mariko OiBBC News, Tokyo While the report is highly critical of all the key parties, it digs even deeper. The panel called the disaster "Made in Japan", because the mindset that allowed the accident to happen can be found across the country. It flagged up the bureaucracy's role in both promoting and regulating the nuclear industry, and also cultural factors such as a traditional reluctance to question authority. The report was expected to use strong language, but not many thought it would be this harsh. The panel also found that there was a possibility that the plant was damaged by the earthquake, contradicting the official position that only the tsunami contributed to the disaster. It could put further pressure on the government, which recently authorised the restart of two nuclear reactors in western Japan. They were declared safe in April but the plant also sits on top of a fault line.
  • "Although triggered by these cataclysmic events, the subsequent accident at the Fukushima Daiichi Nuclear Power Plant cannot be regarded as a natural disaster," it sai
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