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Apple, in the past, has been notorious for setting high prices for its products. Its beautiful, expensive products were, however, sought after by many, yet with it's new product, the iPad mini, Apple is starting to make products that are not only highly-desirable, but at the same time, less-expensive. Apple products are price elastic because it is not a necessity and there are a myriad of substitutes. Apple is well aware of this information, and as a result, is lowering its prices to take advantage of price elasticity and the law of demand. As the title states, "Its all about price elasticity" and the iPad mini, with its reduced price will be competitive in the tablet market.

The demand of the apps for smartphones is growing. Year by year there appear more applications with special function. The people need applications to edit photo, or hit an egg-stealing pig. Now days there is a lot of young people that design and create new apps for the smartphones because demand for the is increasing. The iphone and the Ipad bring big changes in the game industry and started a new era.