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This article talks about how a few larger electricity and gas companies have increased their prices after the news about a cold and bitter winter in the UK. If we apply this to what we have read about this week, they know that the demand for fuel in houses will increase, but with a increased price they can avoid shortage during this period of time, hopefully. At leas this is what they try to do. They also know it is profitable for them, since people will still need the fuel due to the cold, so the income for the company gets higher.