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This article talks about how the oil prices are very elastic. Due to Venezuela having a "shortfall"in their production, OPEC decided to take advantage of this. They saw this as a "a legitimate excuse to increase output". Therefore, this allowed them to increase the prices a little more and still be able to sell more oil, causing a greater profit for OPEC. In other words, because Venezuela had a shortage in their oil production, other countries were able to take advantage of this and allow the elasticity of their product to create the greatest profit possible.