Apple shares close at new high on iPhone 5 pre-orders - 0 views
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Martina d on 18 Sep 12This article is about the new iPhone 5 and how a large number of people are doing a pre-order. This article puts together rational behavior and what people choose to buy with their money, therefore a choice of products. I think this article is interesting, as it is a clear example of rational behavior in Economics and how Apple did a good job in predicting what people want to buy and are interested in.