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Apple has built a reputation as a monopoly. It is considered a monopoly because it controls so many aspects of its products. For example, the Google chrome on the iPhone has been created to be a bit slower than the safari on the iPhone. The Google chrome is not faulty it is just that apple isn't giving Google chrome an access to the java script. Apple over all monitors the aps placed in its iPhone. That is a monopolist move because monopolies want to prevent other firms from entering the market. Although apple isn't necessarily a monopoly it is considered a monopoly based on its actions as a firm.