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This article talks about brand loyalty, but specifically how the american consumer is caring less about the brand. it is reported that when making an economic decisions, only 25% of the decision is weighted by the brand, a huge drop from 40%. This fact alone, reported by Ernst and Young, has changed many CMO's approach to marketing.

This article talks about a oil company in Russia that controls on the gas exports and oil giants are trying to convince the government to liberalize exports. It also mentions how even if they were liberalized, it would take a while to change who exports gas because of loyalty from consumers.