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 Sony has managed to get rid of the competing technology,the HD DVD.   Instead of an increase gain in market share,Sony has had a decrease in  market share. The reason is that people are savvy to the pricing strategies that vendors use. They understand that with no competition, Sony will eventually have to lower its own price.  In taking out competition Sony has caused a decline in its own products.

This article is about how consumers are not willing to buy 3-D TVs because of its high cost. The cost of the TVs are not the only problem; the cable package, the 3-D Blu-ray player, the DVDs, and even the cost of the glasses all add up together.