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This article shows how the elasticity of demand is affecting the crisis seriously.

From Sondos, sent to Mr. Baron: Whilst theinternet and technological developments provide massive opportunities, theyalso create problems. For some time now, newspapers have seen declining sales,as more and more information becomes available online. The higher price ofbuying newspapers decreases their demand all while increasing that ofinternet-based news links. Type something into Google or any other searchengine and you will typically find thousands of relevant articles, even if thestory has only just broken. As revenue from newspaper sales falls, revenue hasto be made somewhere else to continue investment in 'frontline journalism'. Thequestion is: where will this come from?