Ross Lovegrove Shares Organic Designs - 0 views
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Dan Sloboda on 02 Apr 11In this TED talk, Ross Lovegrove presents some great points for using nature as inspiration for design. Compared to both Janine Benyus and Robert Full, Ross labels the process of inspiration as "DNA", or "Design, Nature, Art". During the talk, Lovegrove advocates a "fat-free" design process that involves the incorporation of nature's efficient design process into design. He is also very passionate about the organic shape that is found throughout nature and using that shape to build products, and thus use less resources to build it. Although Ross talks of a great way of thinking that needs to be adopted by the industry, the products that he shows in his talk are far from realistic. His water bottle design is far from efficient when compared to the current water bottles already in production and his other designs are extremely expensive. I still believe that his underlying teachings are necessary, but his direction for them is a little off. What do you guys think of him? Are his designs realistic or are they just a way to demonstrate the usefullness of Biomimicry?