Coursera has done an incredibly effective job harnessing this Presidential passion for press. Coursera – ‘the platform for offering “open” courses’ – has been very noisy about the fact that they only work with prestigious universities. What school doesn’t want to join the Stanford / Tecnológico de Monterrey / Princeton / École Polytechnique Fédérale de Lausanne club? For the cost of offering one class in a new format, a President can officially put his or her institution in the same category as these “prestigious” schools. What Board of Trustees doesn’t want that?