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But a handful of start-ups are aggressively pursing wireless holdouts. The bulk of the un-mobile fall into three groups, says senior analyst Chris Collins of Yankee Group: children, the elderly and the credit-challenged. (There's actually a fourth group, prison inmates, but companies haven't yet found a way to target that elusive niche.)

The iPhone 4 is no small thing to review. As most readers of Engadget are well aware, in the gadget world a new piece of Apple hardware is a major event, preceded by rumors, speculation, an over-the-top announcement, and finally days, weeks, or months of anticipation from an ever-widening fan base.