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Attero Recycling was born in February 2008. Even before setting up the plant and starting operations, they managed to raise $6.3 million from VC firms NEA-IndoUS Venture and Draper Fisher Jurvetson.

E-waste comprises discarded electronic appliances, of which computers and mobile telephones are disproportionately abundant because of their short lifespan. The current global production of E-waste is estimated to be 20-25 million tonnes per year, with most E-waste being produced in Europe, the United States and Australasia. China, Eastern Europe and Latin America will become major E-waste producers in the next ten years. Miniaturisation and the development of more efficient cloud computing networks, where computing services are delivered over the internet from remote locations, may offset the increase in E-waste production from global economic growth and the development of pervasive new technologies.

"Microsoft Unlimited Potential is Microsoft's commitment to reaching those currently underserved by technology, with the goal of reaching the next 1 billion people by 2015. Unlimited Potential weaves together innovative technologies, new business models and partnerships with businesses, governments and development organizations to help address the diverse social and economic challenges faced by those who currently receive little or no benefit from technology. "

"Discarded electronic products and components - or e-waste, as they are collectively known - can represent either a major environmental dilemma or a massive potential economic windfall. If treated properly, much e-waste may be reclaimed or recycled for future use and converted into a significant new revenue stream. Improperly treated e-waste, on the other hand, poses a massive threat to the world's ecosystem and can result in contamination to the soil, air, and water, while also exposing workers, nearby residents, and wildlife to a multitude of health hazards. This study forecasts that the worldwide market for e-waste recovery will grow from $5.7 billion in 2009 to nearly $14.7 billion by the end of 2014, representing a CAGR of 20.8% over the forecast period. This figure represents money generated through reclamation of valuable materials from e-scrap."

6/30/09. "An EU strategy on preventing and recycling waste aims to pave the way towards a recycling society by decoupling economic growth from natural resource use. But questions remain over whether the issue should be dealt with at national or European level, and on how to reconcile the EU's ecological and internal market objectives in the long run." Includes links to more info. on topic, milestones, policy summary with links, an overview of issues, and the positions of various officials on the subject.