How Voice Search Is Changing Shopping - 0 views
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"Voice search may also make it easier for a customer to leave reviews, as well as increase the importance of them. Rather than having to log in and type out a review, it can be as simple as your device asking you, "How do you like the backpack you ordered? How many stars would you give that product?" This becomes important when it comes time to shop: Nearly 85% of voice shoppers are confident in the recommendations given to them by their digital assistants. Having great reviews will be more important than ever -- otherwise, a product runs the risk of never being seen by the voice shopper." "My biggest advice to brands is to start by having a defined voice engine optimization strategy. Once you define your strategy, you should work on building a keyword list specific to voice search. "
Inside the hype and reality of Alexa, Siri and the voice assistant 'revolution' - Recode - 0 views
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"While people are certainly enthusiastic about the new technology, it's not exactly life-changing yet." [...] "There's always been a tendency to force the 'old' onto the 'new' when it comes to emerging technology platforms - the first ads on television, for example, were essentially radio ads, read out loud," Until we find the app, use-case or invention that could only be possible using voice, we're still just repurposing online content for your ears."
Google Assistant again outpaces Amazon Alexa and Apple Siri in voice results - CNET - 0 views
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"These findings reinforce past studies that showed Google Assistant as the clear leader in voice responses, helped by Google's decades of work sorting and organizing internet search results. These studies shows that Google may remain the top contender in voice results for years to come, despite Amazon's work to hire thousands of Alexa engineers and its huge push to expand its voice assistant's capabilities. While Alexa still dominates the US smart speaker market, with about 70% of the devices sold already, Google continues to gain ground and could use its superior tech to eventually beat out Alexa."
Keeping privacy and security simple, for you - 0 views
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"First, when you ask questions like "Hey Google, how do you keep my data safe?" the Assistant will share information about how we keep your data private and secure. We're also making it easier to control your privacy with simple voice commands. In the coming weeks, you'll be able to delete Assistant activity from your Google Account just by saying things like "Hey Google, delete the last thing I said to you" or "Hey Google, delete everything I said to you last week." You won't need to turn on any of these features-they will work automatically when you ask the Assistant for help. If you ask to delete more than a week's worth of data from your account, the Assistant will point you directly to the page in your account settings to complete the deletion. We're rolling this out in English next week, and in all other languages next month."
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