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"Augmented reality allows someone to add another layer to an existing image.  For example, imagine holding your phone over a poster on the wall as if you were going to take a photo of that poster, and then instantly a video starts playing to offer you additional information about that particular poster.  Pretty cool, right?  The first time it happens, it seems like magic."

"Aurasma is a free app that is similar to QR codes except the QR code part can be any image instead of a code. What that means is you can set the "trigger" to be just about any image you want"

"Aurasma provides an image-recognition software for creating and sharing augmented reality experiences. Users pan with their mobile device cameras to scan images in their physical environment to trigger a separate image or video to play on their screens."

"Aurasma is one of the most popular and cutting-edge technologies being used in schools around the world today. Enabling teachers to connect digital content such as video to images in books and classroom walls, Aurasma offers a uniquely inventive, fun, and holistic way of engaging students of all ages.  This post is designed for school teachers and covers all the relevant issues around using Aurasma in your school."