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There needs to be massive attention given to early education of children in schools, and in the home, regarding issues of privacy, sharing, new media tools, and those tools' power to expose if not used properly. At the time of Tyler's death, Rutgers was launching its Project Civility campaign to raise awareness and sensitivity within the campus community. This is a noble endeavor to undertake, and it should continue. But it's too late. Creating positive, civil cultures should begin with our youngest students. Schools need to address incidents of bullying and cyberbullying in partnership with parents so that our students receive consistent messages at school and at home. And this work should begin as early as possible.

New Jersey state lawmakers have introduced legislation to make the penalties in cyberbullying cases harsher there. But Palfrey says more laws on cyberbullying aren't going to change bad behavior. Instead, adults need to reach out to young people in the new world they live in that is both virtual and real. "We need education; we need mentoring; we need parenting. We need to have good law enforcement," Palfrey says. "We need to have social workers figure out how to reach out in cyberspace, as well as in real space. ... It's an all-hands-on-deck kind of issue."