Was Facebook’s greatest move to skip usernames?
Posted in Main on January 18th, 2010 by Pingdom
On most social networks, you have to create a username when you sign up. Not only that, that username has to be unique, no duplicates allowed. Facebook on the other hand just takes your real name, no username, and it doesn’t matter if there’s someone already on the site with the same name as yours.
There are probably hundreds of factors that add up to explain Facebook’s success, but the question is if using real names instead of usernames isn’t one of the key features that have helped Facebook grow as large as it has.
We think there are three main reasons why using real names and not requiring usernames has helped Facebook grow bigger than any other social network on the planet.