Rough Type: Nicholas Carr's Blog: Situational overload and ambient overload - 1 views
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Ambient overload doesn't involve needles in haystacks. It involves haystack-sized piles of needles. We experience ambient overload when we're surrounded by so much information that is of immediate interest to us that we feel overwhelmed by the neverending pressure of trying to keep up with it all.
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The cause of situational overload is too much noise. The cause of ambient overload is too much signal.
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"Ambient overload doesn't involve needles in haystacks. It involves haystack-sized piles of needles. We experience ambient overload when we're surrounded by so much information that is of immediate interest to us that we feel overwhelmed by the neverending pressure of trying to keep up with it all. "