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Carolina Ferrer

If Expedia Was Too Powerful for Hotels, Consider Booking.com's Plans - Skift - 0 views

skift.com/...ls-consider-booking-coms-plans

PMS priceline hotelninjas buuteeq ota travel

shared by Carolina Ferrer on 20 Sep 14 - No Cached
  • Fresh off its acquisitions of Buuteeq, Hotel Ninjas, and OpenTable this year, the Priceline Group is in the process of integrating Hotel Ninjas’ property management system with hotel digital marketing company Buuteeq, according to a report,  Google’s Travel Plans in a Post-Atomic Era [embedded below], written by Ken Sena of Evercore. googletag.cmd.push(function() { googletag.display("div-gpt-ad-1390432568424-0"); }); With the integration of the two cloud-based systems for hotels, the Priceline Group “has the ability to handle property management, channel and rate management, and CRM, all of key consideration to hotelier,” the Evercore report states. “In return, Priceline receives subscription revenues on some of the services provided in addition to keeping these hoteliers’ semi-tethered to its Priceline traffic channel from the standpoint of ease an efficiency, given Priceline’s leading scale as an OTA.”
  • Carolina Ferrer on 20 Sep 14
     
    Recently, the Priceline Group has acquired Buuteeq, Hotel Ninjas and Open Table. They are looking to merge Hotel Ninjas' web based PMS with Buuteeq's digital marketing software. Integrating both of these programs would mean that Priceline would be able to offer hoteliers a well-rounded system that could keep track of customer folios and housekeeping processes through cloud based web interface. The Priceline Group has plans to integrate their two cloud-based systems for hotels. Many properties are concerned with the security that Priceline may have in place and they do not want their information getting out to competitors. While the new processes that Priceline Group is offering seem very worthwhile and efficient many properties may buy into it and ignore the security concerns. One of the main considerations of this new venture is that Hotel Ninjas is a young company and the Priceline Group does not have much experience on this end of the industry. These changes could start a fast growing trend with the way online travel agencies and properties are communicating and doing business.
yongwei hao

Hotel Marketing - Hotel Internet Marketing Strategies - buuteeq - 0 views

www.buuteeq.com/hotel-marketing

shared by yongwei hao on 03 Apr 13 - No Cached
  • The technology works by presenting previous website visitors advertisements on their favorite websites—from the New York Times to YouTube. buuteeq is proud to have a trend-setting retargeting service for hotel marketers, which we explain in detail on our Lead Generation Services page. Call one of our hotel success representatives to learn more.
  • yongwei hao on 03 Apr 13
     
    There is no conversation about hotel marketing these days that doesn't center on hotel Internet marketing. In fact, gone are the days of marketing your hotel through magazines, directories and flyers.
smaka004

Sabre Acquires Hotel-Tech Provider Genares as Competition Heats Up - Skift - 0 views

skift.com/...enares-as-competition-heats-up

shared by smaka004 on 15 Sep 14 - No Cached
  • Sabre acquired a fellow Texas company, Irvington-based Genares, a provider of central reservations systems software and digital marketing services for hotels.
  • Sabre Hospitality Solutions is an established player in the hotel-tech arena as its CRS was the largest third-party provider “based on our approximately 27% share of third-party hospitality CRS hotel rooms distributed through our GDS
  • smaka004 on 15 Sep 14
     
    Sabre Technology, based in Southlake, an affluent suburb of the Dallas-Fort Worth Metroplex, recently acquired neighboring technology company Genares. Genares now provides GDS connections to Sabre, in addition to other major players, including Apollo, Worldspan, and Amadeus. Genares provides CRS, hotel marketing, and revenue management solutions, particularly to independently-owned hotels and chains, with a network that is over 2,300 strong. This will provide Sabre some control of the market as new competitor Booking.com, owned by The Priceline Group, enters the B2B arena with its recent acquisitions of Seattle-based hotel digital marketing startup Buuteeq and Barcelona-based Hotel Ninjas. Genares became a part of Sabre Hospitality Solutions, a subsidiary of Sabre Technology, which generated $711.7 million of the $3.04 billion in revenue that Sabre made in 2013. The acquisition of Genares will give Sabre more avenues to access independent and boutique hotels. It is worth noting that Sabre Hospitality Solutions already controlled "approximately 27% share of third-party hospitality CRS hotel rooms distributed through [their] GDS," making it the largest third-party provider in this space last year.
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