Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views
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social media marketing for hotels will be the make-or-break factor for many hospitality brands
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why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
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real-life examples of social media marketing for hotels
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Social media marketing is a vital
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integral part of every hotel's operations
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has the potential to increase direct bookings and improve brand awareness
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eight new users join TikTok every second
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social media marketing increase visibility
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generate a higher ROI
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you’ll really stand out from competitors who aren’t putting in the effort on these same channels
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advises hotels to consider social media as a channel for direct communication with potential new customers
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that could lead to bookings
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clear connection between the multi-touch opportunities
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1. Share slice-of-life content
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recommend an 80/20 rule
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day to day at the hotel
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share “daily snippets, small but heart-warming stories
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keep it personal and relatable
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2. Use your Google Business Profile
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clients tend to overlook is Google’s own business review feature
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they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
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Any offers, news, and updates should also be added to the posts section to inform potential new customers
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helpful for tracking
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connecting content to bookings
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we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
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3. Start with music
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4. Follow 80/20
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Social media marketing also gives hotels creative new ways to interact with their audiences.
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content creation
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80% of the content should be related to your destination, travel tips, encouraging engagement
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20% should be self-promotional
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analytics that prove its success
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“Always focus on quality over quantity.”
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posting consistently, the algorithm will likely reward you for it on any platform
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5. Partner up
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one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
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the benefits go beyond saving time and money on content creation
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8. Use a calendar
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Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
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We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
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partner share data on what content performed best, this guides our own content strategy
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great way to get direct feedback
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love seeing how our stayers interact with the suites and report on what they value to the most
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6. Be playful
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7. Don’t overthink
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By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
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Plot out the exact times and dates you’ll post
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Create content ahead of time
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9. Project manage
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10. Choose content pillars
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11. Follow SEO rules
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2. Analyze the competition
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Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
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What are other hotels in your area posting online?
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13. reStays
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This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.