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There is an overabundance of apps on the market, each with a distinct functionality (and) the need to implement multiple apps can become cumbersome, confusing and cost-prohibitive for most planners,” Wynant said.

He continued, “Our innovative technology not only has the ‘cool factor’ of turning smartphones into microphones but the event planners who used Tap To Speak report a 400 percent boost in audience engagement during their live events. We seamlessly integrate into the Eventinterface event program and itinerary feature – turning the audience mobile devices into feedback machines. This way, Eventinterface and Tap To Speak provide real-time audio and text communication, polls and surveys to the planners, speakers and attendees of the conference or event. The combination of our respective areas of expertise in combination with modern event technology gives even more power to event planners to make their events even better.”

“Combining the expertise of four event-industry leaders is a truly exciting prospect,” Arzoni said. “We’re ready to play our role in ensuring ETH is invaluable for anyone in the event and meeting planning industry.” Combined, EventTechHub’s founding companies have served more than 1,500 events of 25-30,000 participants in 40 countries for companies including Google, Applebee’s and Johns Hopkins University, which have worked with one or multiple EventTechHub solutions.

Social

Interactive Screens

Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive

This boosts communication with visitors and improves the event experience.

Mobile Apps

Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event

AR or augmented reality can make your exhibition stand more

products, services, and exclusive promotions, as well as real-time event information and schedule

You can send visitors and customers relevant information and messages

Six Technologies That Will Make Your Exhibition Stand More Interactive

immersive for visitors and prospects.

nd entertaining

Users point their screen at a product and it is transformed into an exciting, informative, a

experience on their phone

encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  

Video is a simple technology that continues to be effective at exhibitions

Eye-catching visuals can attract visitors and draw attention to your stand.

You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.

Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors

demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.

You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition

You should also use hashtags to encourage social sharing around the event to increase brand awareness

give visitors a platform to interact directly with your business.

use touch screens which visitors can use to learn more about your products, services, or projects

use a dynamic drag and drop photo wall or photo booth.

Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors

many possibilities with interactive screens to increase interaction with your exhibition stand.

Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.

Triggered technologies use sensors embedded in your stand to trigger an action

A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect

. This encourages interaction with your stand and improves visitor engagement.  

about

s for presentations and demos

technologies to make your exhibition stand more interactive

From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.