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Contents contributed and discussions participated by Yoshihiro Kanno

Yoshihiro Kanno

Mobile bookings are booming but are revenue managers keeping up? - 2 views

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started by Yoshihiro Kanno on 19 May 12 no follow-up yet
  • Yoshihiro Kanno
     
    This article addresses the issue of mobile bookings that revenue managers have to be careful about. Mobile bookings have become very common among customers and the number is still growing. Last year bookings via mobile devices accounted for $3 billion. Needless to say, it is a key for success of your hotel to capture revenue from this growing segment. It is no surprise that many hotels are launching new apps to tap into the mobile device market. However, this article points out that although investing in technology is important, you also need to review revenue management strategy of your hotel based on the current change in booking trend. For example, like other booking channel users, mobile customers have their own characteristics such as length of stay and average spending. It is the role of revenue managers to identify these common behaviors and create the best revenue generating tactics in collaboration with their existing revenue management and channel strategy. Last minute deals, which is a growing trend as there are more last minute booking mobile users, have pros and cons for hotels. Revenue managers have to make a judgement on such tactics based on what is the best for your hotel in long term.
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