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Cyber Attacks Are Spiking - Is Your Hotel Prepared? | By Jeff Venza - Hospitality Net - 0 views

www.hospitalitynet.org/...4105190.html

shared by svail001 on 08 Oct 21 - No Cached
  • “Thinking of cybersecurity solely as an IT issue is like believing that an entire company’s workforce, from the CEO down, is just one big HR issue.”
  • recent reports reveal at least 16 billion records
  • have been exposed through data breaches since 2019
  • ...11 more annotations...
  • The COVID-19 pandemic was, in many ways, the perfect storm for an influx in cyber exploitation
  • With this in mind, cybersecurity should be viewed as a company-wide initiative, with considerations made across each level of any tech-driven organization.
  • we must also recognize that more sophisticated technology creates an environment for increasingly sophisticated cybercrime
  • studies show that nearly 80% of senior IT and IT security leaders believe their organizations lack sufficient protection against cyberattacks.
  • only 5% of companies’ folders are adequately protected
  • To this effect, global cybercrime damages are predicted to cost up to $10.5 trillion annually by 2025
  • And for hotels, a security breach resulting in compromised guest data can damage a property’s reputation beyond repair
  • Instead, companies today should be leveraging a formal cybersecurity program in conjunction with dedicated technology and resources to effectively protect the information housed within their digital infrastructure.
  • Much like cyber risks are ever-evolving, a hotels’ cybersecurity protocol must also evolve and adapt based on frequent reassessments of risks and vulnerabilities
  • cybersecurity cannot be treated as an afterthought, nor should it be viewed as an optional investment; rather, it’s the cost of doing business in any data and tech-driven landscape.
  • the average cost of a data breach is $3.86 million as of 2020
  • svail001 on 08 Oct 21
     
    This article stresses the importance of cyber security specifically within the hospitality industry. The author of the article describes how a strong cyber security management system should not be an afterthought for hotels and should be seen as a cost of doing business especially in a tech driven industry. The article lists some key components and areas to focus on for hotels to manage cyber risks and threats
svail001

7 Green Technology Examples That Make a Difference | Walter Schindler - 0 views

walterschindler.com/7-green-technology-examples

shared by svail001 on 28 Sep 21 - No Cached
  • Green technology, also known as sustainable technology, takes into account the long- and short-term impact something has on the environment
  • These technologies allow for the captivation of clean energy from natural resources such as water and sun, and have great potential to revolutionize the energy market towards sustainability.
  • Water Purification
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  • Key developments include membrane filtration, microbial fuel cells, nanotechnology, development of biological treatments and natural treatment systems such as wetlands.
  • Recycling and waste management
  • A new technology used by the Danish company Ørsted allows for unsorted household waste to be divided up into plastic fractions that can be used for recycling, and a plastic to textile fraction that can be used for fuel or for recycling
  • Chemical recycling, for example, is an innovative process that uses chemicals to break down post-consumer plastic waste into its valuable chemical components. These components can then be used as fuel or converted once again into new plastic products
  • Self-sufficient buildings
  • Scientists have been able to overcome a design flaw of solar panels by allowing them to collect energy in both the rain and sun.
  • Self-sufficient buildings are buildings designed to be operated independently from infrastructural support services such as the electric power grid, gas grid, and municipal water systems
  • Generation of energy from the waves
  • The energy from waves, tides and currents, known collectively as ocean energy, is a massive resource.
  • An Australian company has been working on a system that uses underwater buoys to convert sea waves into zero emission energy and desalinated water
  • Vehicles that do not emit gases
  • Harnessing solar energy
  • Solar panels, for example, are designed to capture energy from the sun
  • Vertical gardens and farms
  • Some vertical farms don’t even require soil, and reduce water use exponentially.
  • Investments in technology are necessary to advance green energy solutions and make the much-needed transition towards a sustainable energy infrastructure
  • svail001 on 28 Sep 21
     
    This article discusses some innovative and unique technologies that exist to combat top sustainability issues such as energy consumption, water conservation, and waste maangement.
svail001

The Challenges - and Opportunities - of Location-Based Marketing - - 0 views

geomarketing.com/es-of-location-based-marketing

shared by svail001 on 21 Sep 21 - No Cached
  • Location-based advertising through push notifications are 20 times more effective than generic banner ads
  • Knowing where a user is located allows a marketer to better target this person, which leads to a more personalized experience for the consumer.
  • Users Must Opt-In
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  • Relevancy:
  • It needs to be obvious why users would want to share their location with you and how it will benefit them.
  • users may feel as if you want to spy on them
  • Inaccuracies may be due to an unreliable method of pulling data, moving devices, poor interpretation of data, high urban density, or outdated data
  • They are often concerned that businesses will share their data with other services or send them annoying ad
  • Privacy Concerns
  • When too many services request location data, users can be overwhelmed with notifications and other types of content
  • Accuracy
  • Grabbing Attention
  • Offer Useful Content
  • This allows you to build relationships and develop loyalty.
  • Higher Conversion Rate
  • By using ads correctly, you significantly increase your chance of conversions.
  • svail001 on 21 Sep 21
     
    This article discusses the pros and cons of proximity and location-based marketing. The pros are associated with the potential opportunities a company can take advantage of if done correctly. And the cons relate to the potential pitfalls or challenges a copy can face if they choose to implement this form of marketing
svail001

Is This What the Hotels of Tomorrow Will Look Like? | Architectural Digest - 0 views

www.architecturaldigest.com/...els-of-tomorrow-will-look-like

shared by svail001 on 14 Sep 21 - No Cached
  • The Hotel of Tomorrow Project, a global think tank spearheaded by Chicago-based hospitality design and consulting firm Gettys Group
  • Technology and personalization continue to play important roles in the 2020 project’s new concepts
  • BedXYZ, which is described by Gettys as an “optimized and gamified sleep platform,” involves a hotel guest room with engineered fabrics that control the bed’s temperature and clean the room’s air
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  • Guests will be able to use smartphone apps to program lighting, scent options, sound cancellation, background noise, humidity, temperature, and bed firmness. Other possible features could include guided mindfulness exercises and physical wind-down programs.
  • Robot Alliance, meanwhile, envisions a deconstructed food and beverage experience in which autonomous robots serve guests wherever they choose to dine or drink inside or outside a hotel
  • The Outside In, Inside Out concept aims to convert hotel public spaces, such as meeting rooms or areas outside ballrooms, into “outdoor-feeling wonder-spaces where lighting, sounds, air quality, and smells provide the benefits of being outside,
  • The fourth concept, the Hotel Rover, would be a self-driving adventure vehicle in which one to four guests could work, sleep, socialize, and travel. These would be rented to travelers by individual hotels or brands, replicating their guest room amenities
  • svail001 on 14 Sep 21
     
    I found this article interesting because it is based on a concept that is spearheaded by a local Chicago design firm where I live. The Gettys Group hosted their second "Hotels of Tomorrow" think tank. Over 300 participants from all aspects of hospitality and tourism participant to generate unique and innovative ideas for the industry's future. This past year's think tank was particularly focused on incorporating technology in a post COVID world. Some ideas include: a customized sleep platform that has special engineered fabrics that can control the bed's temperature and clean the room's air, robots being used to serve guests wherever the choose to dine inside or outside the hotel (no longer confined to your room or restaurant), and a self driving adventure vehicle that is intended to target and compete against the latest RV getaway craze.
svail001

Understanding the Security Risks of Your Hotel's PMS Data Hosting Environment | By Warr... - 0 views

www.hospitalitynet.org/...4106126.html

shared by svail001 on 09 Sep 21 - No Cached
  • Data security has come under greater scrutiny for all businesses in recent years, with larger fines and penalties being awarded for contemporary data breaches.
  • Choosing the right partner and hosting environment for your property can be complicated, but the property-management system (PMS) selected will play a critical role in securing your confidential data
  • Protecting your guests’ data is equally important as preserving their physical safet
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  • There are two components of the puzzle: the booking engine used by hotels, and the actual PMS
  • Understanding how your hotel accesses and stores guest data is key to understanding their liability in relation to that data
  • Hosting your hotel's online booking engine comes with an extensive investment into web server technology
  • work with third parties to host their booking engine off site. However, even if your hotel's data is out of sight, it is a hotel's responsibility to keep their data partners accountable
  • Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others.
  • Forming relationships with your network administrator is key because every partnership in this arena is unique
  • data storage and security for hotels could be mostly automated, or hotels could be expected to manage several processes on their own
  • No matter how a hotel stores its data, operators will always be liable for securing it on some level.
  • Partnerships of any kind also do not absolve hotel operators from managing their local network
  • data services have tenants, like the housing market, and it pays to know if you have neighbors or not. Businesses have the option to invest in either a dedicated or open hosting environment,
  • Dedicated hosts allow for updates to roll out in coordination with operators’ decisions, keeping it autonomous and allowing for proper scheduling and preparatio
  • The other option, where multiple businesses share a single server host and single application instance, is a more hands-off proposition
  • but when an update is rolled out by the host it is done to every company on the shared server environment, whether your property is prepared for it or not. Surprise updates such as these can potentially impact operations, or other aspects of your business.
  • The hosting environment for your PMS and guests’ data should provide you with confidence through open and clear communication, vendor commitment and choice of options that best suit your specific independent needs
  • svail001 on 09 Sep 21
     
    This article discusses the important issue of data security especially when it comes to a hotel's PMS. It goes into two areas of particular vulnerability: the booking engine used by hotels and the actual PMS. By hosting a 3rd party booking engine off site, it is still the responsibility of the hotel to secure and keep guests' date secure. They need to ensure that their partners are adhering to proper compliance and rolling updates for security. The second area of focus is the PMS itself and how it is hosted: whether locally or through a cloud based system. Regardless of the location of the host, data security is the responsibility of the hotel.
svail001

Wyndham Signs on for Next-Gen Technology From Oracle Hospitality - Skift - 1 views

skift.com/...nology-from-oracle-hospitality

shared by svail001 on 02 Sep 21 - No Cached
  • Wyndham is tapping Oracle Hospitality for its full-service brands and Sabre for its select-service
  • Wyndham is the first hotel chain to adopt Oracle’s next-generation cloud-based version of its Opera property management system.
  • Four and a half years ago, Wyndham moved to its first-generation hosted systems — meaning, moved away from having computers sitting under the desk or in the hotel closet.
  • ...18 more annotations...
  • Between 15 and 30 percent of Wyndham’s portfolio of more than 8,900 hotels will move to Oracle Opera Cloud through 2024
  • Every place outside of North America, regardless of where a property is on the chain scale, Oracle Opera Cloud is now Wyndham’s preferred solution
  • Cost efficiencies drove the decision in the case of Oracle Opera Cloud.
  • “Your cost of entry on Opera in a traditional on-premise model could approach six figures for a full-service hotel, with an upfront commitment that used to be in the five-figures for capital expenditure,” said Scott Strickland, Wyndham’s chief information officer. “We can’t quote specific costs, but this deal offers the cloud-based version at a really accessible price-point for our partners.”
  • “With all of our cloud-based offerings, it’s a subscription model tied to a number of rooms in the hotel on what’s kind of a per-room per-month basis
  • “No upfront costs or licenses or maintenance and upgrade fees. We have packages, commensurate with a property’s needs. Costs can flex up and down in cost with demand shifts, like we saw in the pandemic.”
  • A second motivation for adopting the cloud is the product’s simplicity
  • Staff no longer need to use desktop computers and can instead log in remotely with mobile devices,
  • Another factor driving the hotel’s chain’s decision is the system’s scope. For example, Oracle Opera Cloud includes a housekeeping module
  • Their tablets and phones can connect to the cloud and see their arrival list of guests and judge how they want to adjust their staffing or last-minute rate promotions.
  • Wyndham, one of the first hotel chains to return to profitability in the pandemic, sees this move as the latest step in a four-year digital acceleration.
  • It’s a lot harder to innovate when you have four central reservation systems and three digital systems. We now have one of each globally.”
  • It’s faster when it has only one mobile app platform and only two property management systems, compared with a brand running, say, a dozen different property management systems and four versions of a mobile app.
  • Most security incidents result from one of two things. The first is not keeping up with patching of software or system vulnerabilities
  • The second major driver of security incidents comes from the interaction between systems, such as application, infrastructure, and database
  • “With Oracle Cloud technology, we frequently deploy patches in all of our environments across various applications and systems in our cloud
  • API stands for “application programming interface,” which has been described as “the set of functions and subroutines that an outside party can run to build its third-party services on top of a company’s service.”
  • “We have completely removed all the integration friction of the past, with no compromise on the security or performance of the core system,
  • svail001 on 02 Sep 21
     
    This article discusses Wyndham's decision to transition its property management into the cloud based services through Oracle Hospitality. Their decision was based on the several advantages offered by Oracle's cloud based system such as cost savings, the simplified application and use of only one central system and the protection from cyber attacks. Wyndham is the first hotel chain to adopt Oracle's new cloud based version of their management system.
svail001

Disruptors in the hotel industry | Colliers - 2 views

www.colliers.com/...y-disruptors-in-hotel-industry

Hospitality hotel software business tech travel solution mobile green

shared by svail001 on 26 Aug 21 - No Cached
  • Underpinning this is an intermeshing of technology development, shifts in demographics, and globalisation which has also brought about rapid urbanisation
  • This in turn has led to a change consumers’ expectations and needs
  • Although disruptions are commonly perceived by incumbent players as threats to their businesses, disruptors could also be sources of significant opportunities for incumbent players to create newer and better services as well as experiences for their guests, hence entrenching themselves even more within the industry. 
  • ...13 more annotations...
  • In addition, whilst this may well serve high volume and ‘business’ hotels,
  • consumers’ increasing desire for personalised experiences is expected to continue for years to come.
  • use of biometric technology such as the facial recognition technology to speed up guests’ check‐in time and thereby improve the customer experience, make processes more efficient and enhance security.
  • By eliminating the process of performing manual checks on travel documents, the amount of check‐in time is expected to be reduced by up to 70%.
  • its use in luxury hotels, where the personal touch matters, may well have to be adapted to ensure it is seamless and less impersonal.
  • use of hotel robots may yield operational and cost efficiencies to hotels, it is however critical that a balanced approach is adopted by hoteliers to ensure that automation does not supplant quality service hence alienating hotel guests as a consequence
  • Voice assistants ‐ such as Amazon Alexa, Siri and Google Assistant – are one of the fastest growing technological fields today, becoming commonplace as a feature of the internet of things
  • According to Hospitality Technology’s 2019 Lodging Technology Study, nearly eight in 10 respondents named voice‐enabled technology as the top choice when asked to identify technology that has the most potential in the near‐future, and 62% of the respondents listed voice technology as a transformative technology that makes an impact.
  • voice assistants could potentially be used by hotels to gather actionable insights and feedback
  • the data gathered can be analysed and utilised to enhance the hotel offerings
  • Separately, hotels could potentially streamline operations processes and thereby improve operational efficiency and achieve cost‐savings through automating some of the daily hotel operations via the voice assistant.
  • The use of robots within the hotel industry is a form of automation that is becoming more prevalent as hotel chains and individual hotels have become increasingly cognizant that the concept of automation and self‐service is playing an increasingly vital role in the customer experience
  • pop‐up hotels have the agility of providing on‐demand accommodation in locations that traditional hotels could not and/or travelers would not necessarily have access or ease of access to alongside customisable accommodation settings, thereby delivering an entire bespoke guest experience.
  • svail001 on 26 Aug 21
     
    This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.
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