Very interesting article about how smart buildings are reshaping the sustainability industry and also impacting our personal lives - for the good. Such smart buildings are not designed to simply cut costs and have less impact on the environment, they have much more functionality. Smart buildings now can assist on shutting the gas lines off that someone forgot, using alarm systems to alert resident of danger of an earthquake, and even to change some human emotions. Technology is being designed to improve neuroscience and how our brain functions on certain environments. Through visual access to natural light and vistas of the sky, trees and landscape; positive feelings have also been measured in response to curves over straight lines

The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.

Over the discussion, we analyzed the benefits and cons of using the event planning software. Some people will swear by it, and believe it is the ultimate tool. Others that believe it is an enemy to their external environment and can lead to a lack of control. The article analyzes both dimensions of pros and cons, but ultimately picks one side. As many have shared there are more pros than cons from this discussion. The tools that can be used for event planning can help in many aspects from: increasing attendance, lowering the costs, ease of registration for the users, and reports that can be generated automatically.

This article focuses on what should be the goal on a cyber security budget. Cyber security has become a very sensitive matter these days and even though there is an in creasing number of software to protect the companies, there are also newer attacks going on. Therefore, how do we choose and evaluate what should be the focus of this budget? The article displays different threats and how companies should identify the most critical material and data that should be protected and how to do so. Many of the risks will come from the three main vectors: external threats, internal threats, or the supply chain threats. The importance of employee training, cyber insurance, risk management framework, and other allocations that the cyber budget should be geared for.

The article debates why hotels should consider swapping from the old legacy PMS systems to the cloud based ones. It focuses more on the benefits a hotel could reap and the advantages of such systems. Some of the factors considered are: reliability, cost effective, accessibility, and being the most updated system to keep up with the current demand. It discusses issues such as giving the customers more access through their smartphones; as well as being more protected with information in the cloud than a system that could have information erased. Overall, it shines a light on the advancements of technology and how hotels need to get updated with the times.