97 percent say that meetings deliver return on investment.

2013, employing 2.3 million Americans and generating $42 billion in tax revenue.

But the first CVB wasn’t established until 1896, in Detroit, Mich.

International Association of Exhibitions and Events (IAEE), came into being in 1928. The Convention Industry Council (CIC) and Professional Convention Management Association (PCMA) were founded in the 1950s.

Now people not only have individual personal and professional email accounts, they multitask, prospect, network and curate content on a variety of social and digital platforms.

It’s that the French Revolution began with a meeting on a tennis court.

Meetings catalyze change.

Registration

Locating

Attendees

Advertising and Finding Events

However, Cleopatra’s events would not have been possible without her servants and free labor. Communication was very limited, and messages were often hand delivered which usually took weeks, if not months, to be delivered.

The earliest recorded events and gatherings promoted peace and friendship between tribes and clans, and the first known event planner was Cleopatra

Wealthy aristocratic women were in charge of event management, the most notable being Madame Pompadour, the mistress to King Louis XV of France and Marie Antoine.

People were making more money, which meant that they could spend more on hosting events.

To paraphrase the mantra of the Instagram era: “Events or it didn’t happen.”

Businesses invested heavily in the online world, but a response from consumers was inevitable.

advertisers have to fight tooth and claw with one another to be noticed.

Every minute 3.8 million Google searches are made, 1,440 blog posts are published and nearly 150,000 emails are sent.

The ability to track, attribute and analyze event ROI just wasn’t there before.

be it attendee engagement, contacts management or marketing automation

Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events.

“Live events are a great way for generating leads, if your annual contract for a client is large enough. If you’re selling 10 dollar stuff it’s not worth it, a way to primarily generate leads. Otherwise, it’s a great opportunity engage your community and to build products, to understand what your community cares about. Because as a business you should always be talking to your customers.”

In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected.  

The combination of both the modern CRM and the modern marketing automation system has given rise to the modern event management platform, which enables marketers to manage, measure and grow their events like never before.

One of the biggest obstacles for organizations in the past was accurately attributing and measuring event ROI

In fact, 86 percent of event marketers feel that technology plays a key role in event success.

With the increasing use of technology in events, proper execution becomes essential to success.

Technology is often an indicator of innovation

Apps provide easy access to things like session details, speaker information, and a convenient map of the event or exhibit floor

Festivals, corporate events, conventions, and conferences are often hosted in large venues where it’s easy for attendees to feel lost.

If you fail to provide high-speed coverage, then attendees may become frustrated.

Depending on implementation, tech tools can either become problem solvers or problem causers.

increase engagement

By creating in-house spaces and using event technology tools to prompt networking, you can encourage attendee engagement.

3. Impress with augmented reality

onstage and experiential

With AR, there’s no limit to creativity.

9 best event management software

As you may still be unsure whether your next event will be virtual or in-person,

Start by prioritizing your needs.

obile-friendly?

m

some organizers think the fee is a bit high.

Whova

The Whova app has the highest ratings in app stores among all event apps and offers customers many time-saving tools.

research heavy academic conference

isn't currently accessible on mobile,

facial recognition check-in, organizers can also track attendees with RFID-enabled wristbands.

popular resource for team communication

If you're into the 'to-do', 'doing' and 'done' task management approach,

no master calendar view

Wix is a general website builder, not an event planning software, but there are a few built-in themes for event websites.

live polling tool,

One company noted they are working on “normal business projects plus the addition of sterilization equipment, PPE face shields, and portable lighting for temporary hospital units.”

only 22.43% of the responding companies had not cut staff.

In terms of receiving some form of government support to make up for business and revenue losses, 45% reported getting PPP loans, 30% got unemployment insurance, 18% received other forms of help (such as EIDL and/or SBA loans or credit), and 30% reported getting no help.

almost half of the companies (48.60% of them) indicated it could happen in 2022

the remaining 25.23% not hopeful until 2023

To get back to 100% pre-COVID-19 levels, the majority is looking at 2023 (36.45%) or 2024 (29.91% of companies), while 25.23% companies are looking at 2022, and less than 9% expect to reach 100% during 2021.

the industry is not expected to bounce back to pre-COVID-19 levels at a rapid pace.

developing new products for next year,

massive domino effect

Another impact on the success of the live events business is the lack of the live events, such as tradeshows and conferences that support the industry.

While some of these events have pivoted to virtual and digital solutions, they do not solve the issues of unemployment and lack of personal contact with clients which is so essential for business success.

In addition, Live Nation, the world’s largest concert producer, has announced that their revenue plunged by 98% in the last financial quarter, after COVID-19 devastated the live music sector. The company reportedly only presented 24 concerts in North America, while the second quarter of 2019 saw over 7,000 events.

hopefully looks forward to enjoying in the future as the economy and the industry come back.

An industry fighting for its life, but hopefully one with the resources required to survive.

EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS

66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.

Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events

57% of attendees believe that they can conduct the majority of their event objectives online.

As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).

only 5% were minimally impacted.

Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.

39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.

Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).

37% of event planners report that social media exposure is a key metric of event success.

58% of marketers use social media for marketing before, during and after their events.

52% of events engage on social media several times a day.

92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing

The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).

57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations

The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)

Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.

The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.

In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).

Only 14.5 percent of event planning companies experienced no impact from the pandemic.

Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).

37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.

but nobody was required to present a negative Covid test before boarding.

the first such reported death since cruises restarted in the United States in June.

Travel of any kind is currently a very high-risk activity

And even with safety measures in place, cruises come with residual risks that can’t be ignored, like unavoidable close quarters and potential for breakthrough infections.

cruises are challenging environments from an infection-control standpoint

indoors

touch all kinds of surfaces,

you’re restricted to the boat, which can make the outbreak harder to contain and treat.

more opportunities for prolonged exposure

It’s a good start, experts say 60— but not enough.

like wearing masks and maintaining social distance

The level of community spread in the place where you live — or, in this case, where a cruise is departing from

— significantly affects your risk level.

Norwegian Cruise Line sued Florida’s top health official in July, requesting a preliminary injunction to let the company implement its vaccine mandate for all passengers and crew

The company won the case earlier this month, with U.S. District Judge Kathleen Williams writing that Norwegian “demonstrated that public health will be jeopardized if it is required to suspend its vaccination requirement.”

To make cruises genuinely safe, he says, companies would need to require mandatory two-week quarantines for each passenger and crew member, negative Covid tests 24 to 48 hours before boarding and another negative Covid test immediately after boarding.

regain a sense of normalcy by spring 2022. But even then, travel and cruises will likely be high-risk activities.

no matter what happens, you’re taking a risk.

Then, look for cruises that require vaccination proof and only allow reduced capacity 60

always dining outdoors.

Are cruises safe right now? Experts say they’re ‘a recipe for Covid transmission’

they’re

touchscreen and

s

detect what items you’re placing inside

the Dash Cart

checks you out digitally

Whole Food

Amazon Go

Instead, this is your standard, everyday grocery store, only it has smart Amazon-made grocery carts for you to use

There’s also the privacy question, and whether the Go format’s tracking and surveillance approach is maybe not as palatable as a smart shopping cart a consumer must opt in to use.

So the device can handle up to about two bags of items, but it can’t do a full cart quite yet.

cale the services depending on the business requirements.

90% by 2024.

number is expected to

reach

low-cost infrastructure for enterprise solutions combined with high-value services

1] Higher Security

One of the key aspects in the future of cloud computing is higher security.

risks involved and have started taking measures to be GDPR compliant

EU’s General Data Protection Regulation (GDPR

In 2018

recognizing the security

multi cloud or hybrid cloud IT environments.

subjects have been artificial intelligence, machine learning and the Internet of Things.

most discussed

This concept is evolving but has raised concerns about data privacy.

This has led to the emergence of the new term “IoT security

the cost of data centers will reduce in the future.

PaaS, SaaS, and websites to make them more responsive and user-friendly.

inception in 1999

s employees

ccessi

By integrating cloud solutions with business practices a business can ensure usability

bility for i

s

Cloud computing is the process of delivering IT resources on-demand over the Internet

and a

computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.

computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.