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Contents contributed and discussions participated by nbrac002

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Could wristbands turn festivals into games? - BBC News - 0 views

www.bbc.com/...uk-england-manchester-49002496
shared by nbrac002 on 22 Sep 21 - No Cached
  • Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
  • Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
  • Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
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  • linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
  • which is also used in contactless bank card payments,
  • The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
  • data can stop exposing you to that thrill of hearing something new and different."
  • "It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
  • and experts also question the security of the system.
  • so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
  • "Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
  • The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
  • "That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
  • He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
  • nbrac002 on 22 Sep 21
     
    This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.
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How Artificial Intelligence is Revolutionising Hotel Revenue Management - 0 views

pricepoint.co/ai-in-revenue-management
shared by nbrac002 on 16 Sep 21 - No Cached
  • With the help of data and analytics, revenue managers, from the get-go, have been predicting and shaping the customer path to purchase.  
  • Most AI-powered systems are designed to digest, translate and identify patterns in a large amount of data
  • Talking about the role of revenue manager, it has evolved to a great degree. A few years back, the job of a revenue manager was only about collecting, compiling data, and analyzing data to decide hotel rates. 
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  • Technology like AI is fast becoming a significant part of a hotel’s operations. From a hotel website chatbot to predicting guest behavior, AI is being deployed everywhere.
  • This data holds a tremendous amount of information that could benefit hotels in various ways.
  • At present, an Al-based hotel revenue management system can process millions of data in a fraction of time. Not just that, with machine learning, it can compile them, bringing a lot of valuable insights to the table and also learn about customers’ behavior.
  • Data gathering is one of the first and foremost things in revenue management
  • Further, machine learning algorithms are trained to gather certain types of data.
  • Guest patterns or you can also call it guest behavior is critical for a hotel. Because it isn’t static and keeps changing with time and circumstances. Therefore, a hotel must be able to identify and attend to them
  • evenue management in hospitality existed even before this, but it was in its infancy. Only a few accommodation providers were utilizing it.
  • Detailed and data-driven guest personas are important for efficient revenue management. But creating guest personas manually or using traditional methods have a few flaws. This is where automatic and data-driven persona creation is used.
  • When we talk about personas, there’s also something called the propensity model. If you aren’t aware of the propensity model, it is basically a scorecard that is used to predict the behavior of your guests or prospect base.
  • With predictive analytics and machine learning, revenue managers can predict how customers’ preferences and past behavior will lead to future purchases. As a result, they can optimize the revenue channels of a hotel precisely.
  • There are times when hotels run guest discounts and they don’t invest much to analyze it. They fail to determine whether these discounts are worth it
  • hotels can easily monitor every discount or promotional campaign and determine which ones are delivering good results and which ones aren’t.
  • As machine learning algorithms already have access to all the data, it understands relationships between the different data fields related to your hotel’s offering, giving a more predictable outcome.
  • Not to mention, these ML-powered systems will continue to learn, optimize, and adjust over time. Meaning, it will just get better and better
  • But with an AI-based system, you can continually monitor every channel and let the system alert you about potential risks. Further, these systems are usually fed with specific metrics and conditions for risks, and whenever it finds something that matches the conditions, it sends an alert.
  • However, many might argue that artificial intelligence for hotel revenue management would rule out human jobs. But in reality, AI, ML, and other sought-after techs are more likely to work in collaboration with humans going forwar
  • nbrac002 on 16 Sep 21
     
    AI has tremendously helped the hotel industry especially in the realm of revenue management. Instead of having to compile mountains of data and make calculations by hand, we have AI software that can not only analyze all the compiled data, make predictions based of trends, and set rates but it also learns from this data to become smarter with time.
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Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin R... - 0 views

www.oracle.com/...-hotels-opera-cloud-2021-05-18
shared by nbrac002 on 09 Sep 21 - No Cached
  • Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the roll out of the next-gen Oracle Hospitality OPERA Cloud Property Management (PMS) to its full-service hotels, making it the first major hotel company to adopt the system globally.
  • The Company anticipates approximately 20 percent of its full-service portfolio will adopt the new PMS in the next 12 months with the majority migrating to the system over the next several years.
  • a fully reimagined mobile app, making it the first to bring mobile check-in and checkout to more than 6,000 economy and midscale hotels.
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  • Not only does the system help our hotel owners deliver a better guest experience through a host of operational enhancements and efficiencies, it’s designed to lower their overall costs by eliminating the need for costly and difficult-to-maintain on-site hardware
  • Designed to meet fiscal requirements across more than 200 countries, operators can customize the system to operate in 20 languages.
  • Built specifically to run hotel operations, the PMS is flexible and can scale to meet the needs of each hotel without requiring installation and maintenance of on-site hardware.
  • Easy integration with thousands of key partner interfaces means a smoother, more streamlined guest experience
  • Operators can run their hotel from anywhere while team members can untether from the front desk to serve guests anywhere on property.
  • to help drive more business to its franchisees—particularly from everyday business travelers, such as construction workers, utility workers, truckers and more.
  •  Wyndham Direct, a total booking, billing and payment solution for corporate customers that streamlines travel management with no minimum spend or stay requirements and Wyndham Business, a one-stop-shop for anyone looking to do business with Wyndham and its hotels.
  • Wyndham first began its digital transformation journey in 2016, which has since resulted in a shift to best-in-class, cloud-based property management systems, a single central reservation system for all 20 brands, and a flexible cloud service and sales platform.
  • nbrac002 on 09 Sep 21
     
    Wyndam has shifted to a cloud- based PMS system, being the first major hotel company to do so. This system will allow the hotel to deliver a better guest experience, enhance operational efficiency, and lower costs while making the hotel more competitive in the market.
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How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility | AWS fo... - 0 views

aws.amazon.com/...eport-com-cope-with-volatility Tech travel hospitality hotel cloud computing
shared by nbrac002 on 01 Sep 21 - No Cached
  • During the pandemic, the travel industry adopted technology at unprecedented speed and scope to meet new regulations and volatile market conditions.
  • At the heart of every hotel process or SOP there is software that relies on cloud computing.
  • received responses from 657 hoteliers that crystalized the major trends we’ve observed in the market:
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  • cost savings is now actually less important to hoteliers than the ability to adapt to rapidly changing business conditions.
  • Historically, hoteliers respond that improving operational efficiency is the most important value proposition for adopting software, but when asked about their goal for hotel technology in 2021, hoteliers said they were adopting new technology solutions to assist in the transformation of business processes and operating models.
  • 96% told us that technology will be more important to their businesses in five years. 91% said that they expect to be using more software tools to run their businesses in 2025 than they did in 2020.
  • Hotels needed to decrease staffing levels while delivering increased, safety-focused levels of customer service.
  • Guests demanded fully contactless experiences for the first time in history.
  • detailed housekeeping protocols.
  • infrastructure and assets went unused
  • ocused on using technology to transform business processes after the events of 2020
  • Cloud computing technology like AWS has lowered the cost of delivery so that hotel operators of any size can access software that was previously only available to major global chains.
  • The cloud allows companies to avoid costly installations. It requires minimal upfront investment and frees up companies to focus on improving their core services instead of server configurations. The cloud also offers companies a pay-as-you-go model so that they can scale up and down their infrastructure in a flexible and cost-effective way.
  • Increasing server capacity without cloud servers would have required us to rush-order new servers. F
  • $5,000.
  • one additional server
  • able to double our server capacity for minimal cost.
  • It adapts to meet evolving business needs.
  • Sometimes they face growing pains and need to rapidly scale infrastructure to meet new demand.
  • hospitality ecosystem can use the cloud’s fundamental scale-up-on-demand model to enable creativity, innovation, and speed.
  • nbrac002 on 01 Sep 21
     
    After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.
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Transforming Disruption Into Opportunity: Post COVID-19 Hotel Customer Experience | Hos... - 1 views

hospitalitytech.com/d-19-hotel-customer-experience disruptive innovations hospitality hotel business Tech travel technology
shared by nbrac002 on 25 Aug 21 - No Cached
  • With airline travel down by a staggering 90+ percent between mid-March and now (compared to last year), and hotel occupancy rates hovering in the low-single digits, global travel industry experts forecast a $2.1 trillion dollar loss for 2020, and a slow recovery that could take years.
  • oday’s new “norm” for user experience is the singular result of a worldwide health crisis that has already driven each and every travel and hospitality company into swift and decisive action,
  • and will require thoughtful and meaningful investments in digital technologies to improve the customer experience.
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  • Hotels are looking for innovative ways to communicate with customers, meet unprecedented demand on call centers, or have contact center staff work from home.
  • Going forward, all guests – not just loyalty reward members – will likely use a mobile device for reservations, check in and get room keys, bypassing the front desk altogether.
  • Hotel entrances may include thermal scanning at the entrance, and guest rooms and conference facilities will be sanitized between uses. Connected room technologies would allow guests to control the lights, temperature, curtains, television, entertainment and more in the room with their own smart device or contactless gesture control.
  • A profusion of devices and wearables, equipped with geographic mobility technologies, that track and provide data anytime, on any device.
  • More pervasive use of digital labor to augment human staff or automation
  • interpret and execute more than just transactional, process-driven actions.
  • Predictive analytics
  • monetize big data
  • Enabling technology support will be critical for these operational changes. Hotels will need to constantly track customer feedback and social media response and manage inevitable setbacks and negative reviews with tweaks to their customer experience strategy.
  • personal safety as well as customer data
  • Travel and hospitality companies that manage the impacts of this crisis unambiguously and compassionately will generate increased value for their organizations and ultimately emerge even stronger than before.
  • nbrac002 on 25 Aug 21
     
    With the impact that COVID-19 has had on the travel and hospitality industry, companies have had to turn to digital innovations to improve customer experience and regain trust. Innovations such as digital temperature checkpoints, connected room technologies, and digital labor can increase safety and allow hotels to operate during a crisis in a way that still provides the upmost customer experience. Those who capitalize on these innovations in a timely manner, and who manage the impact of COVID- 19 compassionately, may increase both their customer confidence and their value as an organization.
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