The Property Management System (PMS) is the key technology for hotels and a significant source of not only customer data but also operational data that can help the strategic and operational decision making of hotels.
Contents contributed and discussions participated by lamia elachchabi
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Hotels are failing to invest in training for Property Management Systems (PMS) | By Hil... - 0 views
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The property management system is a tool not only is customer data but it can also help strategic and operational decision making. The study undertaken investigates the investments in training in PMS and the relationship between training and business performance. A big majority has no training or offer a very little training. There is a support that underutilization of the PMS is due to the lack of training. There is a higher occupancy level when hotels allocate higher budgets to PMS trainings. There is a significant positive correlation that shows a relationship between PMS budget and the gross operating revenues of hotels.
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The power of partnerships | Green Hotelier - 0 views
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Taking a partnership approach is often the most effective way to find a successful lasting solution to a problem that achieves ‘buy-in’ from all parties
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A key partnership mechanism is the Global Compact, an international multi-stakeholder initiative which brings companies together with UN agencies, governments, labour and civil society to support universal environmental and social principles.
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With specific regard to tourism, as far back as 1999, the United Nations Commission on Sustainable Development (UN-CSD) identified that sustainable tourism development ‘cannot be successful without a profound collaboration with all stakeholders’] It stressed the importance of involving small and large-scale tourism operators in solving problems;
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One of the most important issues facing the world today is poverty and how to alleviate it. The MDGs aim to eradicate extreme poverty and halve the number of workers living on less than one US dollar a day, among other aims. Tourism creates economic opportunity through employment business linkages, and other income-generating possibilities -and therefore has the potential to reduce poverty
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This needs to be addressed so that traditions and local culture are carried through the generations and not watered down or commercialised
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Despite its potential for negative impacts, tourism by its very nature also offers a mechanism through which to address issues and achieve positive outcomes.
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No industry is more customer-focused than tourism -satisfying people’s needs, desires and dreams. But as well as ensuring the well-being of its clients there are others whose well-being is fundamental to the sustainability of any tourism enterprise:
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Tourism can seriously damage the environment at both global and local level if it is not developed and operated responsibly:
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Too many tourists visiting fragile archaeological and architectural sites of historic and cultural significance
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The negative effects of poorly-planned hotel and tourism infrastructure development can place an intolerable strain upon natural systems, particularly in terms of demand for water and the effect of its treatment and disposal.
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Various types of partnership have been formed to address the issues relating to sustainable tourism development and are supported by the case studies on these and the following pages:
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The power of partnerships The tourism industry is partnering with other organizations to solve problems on how to bring a more sustainable tourism. Global impact is an international multi-stakeholders consensus to bring together companies, UN agencies, government and communities to support environment. The project need not only for NGOs to facilitate contracts but also for governments to have the right legislations dealing with sustainable tourism. Tourism can affect three key areas: * Communities: Tourism creates economic opportunity but should not affect negatively traditions and local cultures. * Individuals: Tourism should be creating the right safe working environment. * Environment: Tourism should not damage the environment. Any waste should be disposed of properly. Tourism can achieve positive impacts on the region such as funding wild life conservations. There are se several partnerships that develop to better control the tourism industry and its impacts on the region. To be successful a partnership must have appropriate stakeholders, mutually agreed goal and process, and sensitivity to the power members among other characteristics.
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Marketing and e-business for the tourism industry - The Globe and Mail - 0 views
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With increasing competition in the tourism industry, successful entrepreneurs know that a good marketing plan is vital to success.
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Tourists and enthusiasts have quickly adopted the Internet as a preferred means of shopping for excursion and destination venues which allow them to quickly compare accommodations, aesthetics, services offered, and prices.
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E-mail newsletters and promotions: Consent of the recipient is essential - and the frequency should not be intrusive.
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customers and by advertising in high-draw areas. Increase a Web site's marketing pull: form a marketing ring of related operators
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Generate more customer attention and create related product marketing opportunities: become a source of information on your area or industry
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Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and
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Comprehensive IT in Tourism - 0 views
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There is an information technology revolution that changed not only the economies of countries but also companies of all sizes everywhere. The development of information technology has become a very important component for the competitiveness of companies. The IT revolution has a big impact on the tourism industry and its management. Services are bought before time of their use and away from the place of consumption. Easy access to information and marketing are keys to the success of companies in the tourism industry. Computerized networks and electronic distributions have caused structural changes in the tourism industry. Computer Reservation System (CRS) is a data base program that helps tourism organizations to manage their inventory and make it accessible to their distribution channels partners. Airlines, hotels chains and tour operators are examples of users of the Centralize Reserve System. The growth of tourism demand has only been possible with the use of powerful CRSs. It has helped with: * Easy access for consumers * Transparency of information * Easy to compare information and choices * Greater degree of flexibility * Travelers can book reservations at the last time The growth of tourism supply has also benefited from Computer Reservation System: * CRS is used to manage inventory * Expansion of tourism enterprises globally * Sell products globally * Flexibility in prices * Improve competitive advantage Internet has increased the interactivity between consumers and suppliers. It enables businesses to custom make and facilitates services. The World Wide Web helps distribution of multimedia information. Tourism enterprises will be able to communicate directly to their consumers and custom made the product according to their needs.
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Opportunities for the Hospitality Industry in Cloud Computing | CloudTimes - 0 views
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DoubleTree by Hilton launches new YouTube channel - 0 views
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The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
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Want to boast about your last vacation on YouTube? DoubleTree by Hilton has teamed up with Google to create a YouTube channel that lets travelers plan and share details about their trips
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The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
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They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales.
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This article talks about the agreement made between Double Tree Hilton hotel and Google in creating a new You Tube channel that will let travelers share their travel pictures, experiences and other details of their trip. The DTour will allow travelers to upload and post videos from any social network. They can locate the area the website map and then they can add comments, photos and videos. John Greenleaf, global head of DoubleTree by Hilton says "We're really giving people the opportunity not to talk about a specific hotel or airline but about the destinations themselves." D Tour will show all different locations of Double Tree Hotels. According to Megan Danielson, head of the industry travel at Google, hotels should be taking advantage of the increasingly numbers of users of You Tube to advertise their brand. "A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip." The Double Tree hotels can use this tool to build a relationship with customers and people can use this tool to share their travel experiences with other travelers.