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Contents contributed and discussions participated by laura kaczkowski

laura kaczkowski

How to Select Human Resources Information Technology - 1 views

  • Will the technology provide Human Resources with the authority to decide who will be allowed access and to what degree? Along the same vein of providing employee access, the technology should give HR the final say.
  • What types of reporting capabilities are available from the HR information technology? Reporting technology should offer multiple views and formats (spreadsheet, PDF, html), big picture assessment and the ability to drill down to enhance decision-making.
  • Does the HR information technology system provide a means of checks and balances?
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  • ensure the accuracy of carrier invoices, --save time and money,
  • How will information be exchanged with carriers? And, who will be responsible for this interaction? Integration of the HR information technology system should be judged not only by the number of carriers with which the software has relationships, but by the type of connection that it enables.
  • reviewing ongoing updates; --ensuring carrier requirements for enrollment are being met in compliance with regulators; and --fostering a proactive relationship with each carrier to improve the relationship of data exchange.
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    In the article, "How to Select Human Resources Information Technology," it talks about how they are essential for companies to manage their benefits plans and their employee history. One question that they felt was important before purchasing an HRIS was, what is the degree of flexibility and scalability that it provides? Their answer was that HR professional should determine if the software could import data from paper documents, and excel sheets. "Many online enrollment solutions require that data be manually manipulated before it can go to a carrier to update their systems. Automation of the update format, transmission schedule and delivery method can help to eliminate billing and eligibility issues." This will save the company a lot of time just by investing in this system. The Human Resources Organization is group that owns this data and companies should be able to transport their data to any application service. In addition to enabling HR to approve transactions it also provides capabilities for HR to serve as the gatekeeper in auditing carrier billings. Overall, this article shows many benefits to having an HRIS, the question is if the company is willing to invest in one.
laura kaczkowski

Online-first event planning: Leave the bagels, keep the connectivity - 1 views

  • Best practices conferences are critical to the growth of any community. The sharing of ideas and capturing of collective lessons-learned allows for those both in attendance, and those reading any after-action report
  • No longer should we think only about planning offline events that “we webcast,” but rather about global conversations facilitated by online engagement that have an in-person conversation or presentation at its core.
  • In no community of practice is this more true than with Volunteer Technical Communities
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  • depend on the goodwill, real-time information, and online cohesiveness
  • International Conference of Crisis Mappers exemplified the benefits of online integration, as mappers and technologist from around the globe gathered both online and in Washington, DC for four days of conversation.
  • By livestreaming the event, the ICCM’s webcast enabled the inclusion of over 950 additional attendees – almost doubling their audience!
  • . In many ways they are thought leaders in this field through their engagement with online learning communities. However, other international organizations that focus on issues such as open governance and transparency often fail to lead by example on these issues, holding conferences that are limited to small audiences, and comprised only of individuals who can afford the time and airfare necessary to be in attendance.
  • Today, the barriers to entry with this kind of online engagement are so low, that all takes is a bit of planning and a small amount of technical know-how to get up and running
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    In the article, "Online-first event planning: Leave the bagels, keep the connectivity," it talked about global conversations facilitated by online engagement that have an in-person conversation or presentation at its core. When the company decided to live stream their events, their attendance nearly doubled just by using the ICCM's webcast. "International organizations that focus on issues such as open governance and transparency often fail to lead by example on these issues, holding conferences that are limited to small audiences, and comprised only of individuals who can afford the time and airfare necessary to be in attendance." Overall they believe that this tool is a great way for social change. This is an effective way to share information with others at a low cost way.
laura kaczkowski

Uniform Marketing New Restaurant Technology of the Future - 0 views

  • When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later.
  • Through a licensing agreement with Eyelevel Interactive, the division offers advertising panels with mobile action codes that can attach to uniforms with Velcro. Customers can scan the mobile action codes, or MACs (similar to the QR codes that many quick serves are including with marketing materials) with their smartphones using popular apps like Microsoft Tag, Android’s ZXing, and various iPhone apps.
  • “What we’re doing is taking the uniform, which is [traditionally] a utilitarian item used to identify employees, and turning it into a flexible and effective point-of-purchase advertising system,” says SUG CEO Michael Benstock.
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  • Of course, the interaction encouraged by such a uniform amounts to more than just looking. Customers would have to wave their phones in the vicinity of an employee’s uniform (in many cases, the employee’s back) to scan the MAC. It’s safe to assume a few customers and employees might find this kind of interaction a little uncomfortable, but de Mattei says none of the brands he is negotiating with have raised serious concerns.
  • McDonald’s would not confirm to QSR whether it is working with SUG or planning to roll out interactive uniforms. Subway spokesman Les Winograd says the company believes the concept of interactive uniforms has “merit,” but “they are not something we are actively looking at right now.” Chipotle spokesman Chris Arnold says the Denver-based chain isn’t exploring the option, either. It remains to be seen whether interactive uniforms make sense for quick-serve restaurants. The glaring concern is an obvious one: crewmembers strive to serve their menu items quickly, and having customers scanning employee uniforms may slow down service
  • “My overall opinion of QR codes is really favorable,” he says. “I’m completely convinced that they are very powerful in what they can do for a brand. It’s a big opportunity, but I wonder if uniforms are the place where we’ll see this pop in [quick service].”
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    In the article "Would Your Crew Wear Mobile Apps?" it talks about a new way of advertising through uniforms. On the back of a crew members uniform there is a QR code and the customer just has to scan the code it shows them coupons and deals the restaurant is promoting. I feel that this way of advertising is easy and fun; people love using technology and what better way to incorporate it then by using your Smartphone! In the article they asked different fast food restaurants if they would use this product and although they thought it was a good idea they felt that it would be taking away from a fast paced environment. In the article it states that traditional media is not what it use to be, ""There are billions of dollars being spent on it, and [traditional ads] are driving consumers to the stores, but at that point consumers still don't know what they're going to buy." Overall, I feel that this product would bring in a lot of customers and it's a great way to advertise things on the menu, I'm all for this idea!
laura kaczkowski

Hotel Lock Firm's Security Fix Requires Hardware Changes For Millions Of Keycard Locks ... - 4 views

  • Good news for the security of hotels and travelers: Onity, whose keycard locks can be found on at least four million rooms around the world, has a plan to fix a security flaw
  • Black Hat security conference by Cody Brocious, a Mozilla developer who showed that he was able to insert a device he built for less than $50 into the data port on the underside of Onity’s locks, read their memory to find a decryption key, and use it to gain access to the lock’s firmware and trigger its open command in a matter of seconds.
  • The company’s response to that epic security bug has two parts–a quick fix, and a more rigorous one, both of which it plans to make available by the end of August: First, it’s issuing caps that cover the data port Brocious’s hack exploited, which can only be removed by opening the lock’s case.
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  • “If such a significant issue were to exist in a car, customers would likely expect a complete recall at the expense of the manufacturer,” Brocious adds. “I can’t help but feel that Onity has the same responsibility to their customers, and to customers staying in hotels protected by Onity locks.
  • But since then, two hackers who asked not to have their names revealed have claimed in emails to me that they independently replicated the exploit and refined it, so that it now works on any Onity hotel room lock. Brocious tells me he’s spoken with eight or nine hackers who have all been able to replicate his work to some degree.
  • “We want to assure you that Onity is working on providing you with a solution that will address any potential risks related to the alleged vulnerability of these locks,”
  • Onity isn’t the only one to come under fire in wake of its security flap: Brocious has also been criticized for failing to warn Onity ahead of his Black Hat demonstration and for selling a licence to use his Onity-hacking trick to a locksmith training firm for $20,000 long before he made his findings public.
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    In the article, "Hotel Lock Firm's Security Fix Requires Hardware Changes For Millions Of Keycard Locks," it talks about how Onity has a plan to fix a security flaw that allows hackers to insert a homemade device into the lock and open the door in a matter of second. The only problem with this new plan is that it requires hardware changes to every affected lock and it even might require it customers to pay for it. "Black Hat security conference by Cody Brocious, a Mozilla developer who showed that he was able to insert a device he built for less than $50 into the data port on the underside of Onity's locks, read their memory to find a decryption key, and use it to gain access to the lock's firmware and trigger its open command in a matter of seconds." It seems crazy that hackers can break in so easily, so maybe this expensive security could be worth it in the long run. The company responded with two different parts, first, it's issuing caps that cover the data port Brocious's hack exploited and the second more substantial: Onity will offer its customers new circuit boards and firmware that ostensibly fix the problems. Before reading this article I had no idea that it was so easy for hackers to get into hotel rooms, this really makes you think twice before you decide which hotel you will be staying at!
laura kaczkowski

Investing in Hotel Technology- Guest Needs Versus Franchise Demands - 1 views

  • How does a hotel owner follow franchisors brand standards, whilst managing potential conflict with guest needs and ensuring a good return on investment?
  • otel technology is one of the key areas in which conflict between individual owner/operators and franchisors crops up, with both sides very territorial over how much ground (and control) they yield to the other party.
  • By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralised reservation and booking systems.
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  • The big franchisors maintain that owners must follow their brand standards to the letter, a situation that inevitably leads to conflict over things like in-room technology. When it comes to investing in hotel technology, owners can be loathe to implement anything that doesn’t offer a good return on investment.
  • hotel owner said
  • “Property exit value is key. No ROI while the asset is in my ownership? No technology project.
  • Around the world, it’s David versus Goliath as franchisors are being challenged as to why certain standards are in place even though, more often than not, these investments have a negligible impact on the ability of the hotelier to bring in additional revenue.
  • While such examples may seem trivial, these are just the tip of the iceberg in the debate currently raging between franchisees and franchisors. Realising the bargaining power that these individual owners have when they speak together with one voice, some of the larger chains like Intercontinental have understood the situation and established owner association meetings in which franchisees can air grievances.
  • An industry forum promoting two-way communication is a step in the right direction and just one tactic among many to address what has become a difficult relationship between two mutually dependant parties.
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    In the article "Investing in Hotel Technology- Guest Needs Versus Franchise Demands" it talks about how hotel owners follow brand standards while managing potential conflict with guests and are making sure they are getting their moneys worth on this investment. Technology is a huge part of hotels today, everything is done from the Internet and it even helps employees organize all of their information in an easy, user friendly way. Over the past years many hotel owners have opted to become franchisees of big name industries. "By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralized reservation and booking systems." When hotel owners opt to become franchises of these bigger hotels they also give up their right to make certain decisions for their own hotel. Although this could be a downfall for the owner, "these investments have a negligible impact on the ability of the hotelier to bring in additional revenue," which is something that the hotel needs help with. Overall, when small hotels opt out and decide to become franchisees of big name hotels like the Hilton, it has both its advantages and disadvantages.
laura kaczkowski

Accounting Software for Restaurants | Chron.com - 1 views

  • ff-the-shelf checkbook software through tightly integrated point-of-sale restaurant management systems
  • Restaurant accounting systems vary from simple
  • At the foundation of every accounting system lies a general ledger listing assets and liabilities (what the restaurant owns and what it owes) and accounts to track profit and loss
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  • These bookkeeping functions can be performed with a checkbook and a ledger pad (not recommended), a general-purpose accounting package like QuickBooks or Sage 50, or with special-purpose financial systems designed specifically for restaurants. High-end packages include point-of-sale terminals, menu planning, cost accounting, inventory, payables, receivables and other food service-specific features.
  • A general-purpose, off-the-shelf package like QuickBooks costs several hundred dollars and covers all of the basics: general ledger, profit and loss, cash flow, basic inventory, payables and receivables. The software takes little time to learn
  • Point-of-sale terminals or software act as cash registers, transmit orders to the kitchen, track inventory and monitor costs
  • full-featured point-of-sale system may look attractive, the same amount invested in kitchen equipment, fixtures
  • point-of-sale system, the vendor can also provide software that posts the results to a number of standard accounting package
  • "middleware" merges the details tracked by point-of-sale and lets you know when it's time to reorder supplies, alerts you when menu item costs get out of line and keeps the restaurant profitable
  • With all the choices and such a wide range of costs, it may be difficult to determine what a new restaurant really needs. Start by looking at the business plan
  • Talk with an accountant to find out what will be needed for tax reporting, license renewals and other legal requirements. Ask what others are using and how much they spent up front and each month.
  • ordered over the Internet or through restaurant supply stores, it makes sense to pay a little more to find a contractor who can install the system
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    The article I read was called "Accounting Software for Restaurants" in the article it said that many restaurants owners opened their business for their desire of food or their love for friendly surroundings. Most restaurant owners highly ever talk about their finances or accounting systems, yet they all should know how much money they are making and what percent of that money is profit. Every accounting system has a general list of assets and liabilities for the restaurant, which in other words means what the restaurant owns and what it owes. "These bookkeeping functions can be performed with a checkbook and a ledger pad (not recommended), a general-purpose accounting package like QuickBooks or Sage 50, or with special-purpose financial systems designed specifically for restaurants. High-end packages include point-of-sale terminals, menu planning, cost accounting, inventory, payables, receivables and other food service-specific features." Accounting software's allow you to see the general ledger, profit and loss, cash flow, and basic inventory. These software's are not only easy to use but they also save you a lot of time in the long run. When choosing software for your restaurant, start by looking at the business plans and see what your business can afford. It's best to talk with an accountant to find out what will be needed for tax reporting and license renewals, they will help you find out how much to spent up front and each month.
laura kaczkowski

Restaurants, Beware: Hackers Want Your Customer Data - 1 views

  • The simple fact is that cyber criminals today want information that they can use to make money
  • We found that nearly 90 percent of attacks were designed to steal customer information including cardholder data, e-mail addresses and account information.
  • many restaurants and franchise businesses, unsecure and public WiFi networks are conveniently (for the criminal) connected to point of sale systems.
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  • but the number one is that they all process credit cards.
  • assets targeted by criminals were point-of-sale software systems
  • Think of the scenario of a hotel that maintains a restaurant, a spa, as well as other services all connected to one POS system
  • The risk is even greater when hotels are part of a hotel chain with interconnected systems.
  • Franchise businesses are particularly at risk primarily because franchises tend to have the same POS system duplicated at all locations
  • Most of the time these business don’t have trained security professionals on staff; instead most assume their IT personnel are taking care of all of their security needs.
  • 76 percent of environments we investigated had a third party introduce a security flaw within the environment that contributed to criminals being able to compromise data.
  • Another alarming trend we found in our investigations was that self-detection of breaches decreased in 2011, and only 16 percent of victimized organizations actually detected the breach themselves.
  • The best intrusion detection systems are neither security experts nor expensive technology, but employees.
  • Very often businesses ignore that fact that while their employees might not be security experts,
  • the POS screen looked differently than it had the day before.
  • The cashier reported it to the company’s security hotline and sure enough there was a cybercriminal on the system.
  • When working with third parties, always build in security requirements into the contract and impose policies and procedures such as good password policies to ensure tight control and better security.
  • The quicker an organization can identify an issue and respond to a breach, the less likely they will experience the deep penalties, both financial and to their brand.
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    The article I read was called, "Restaurants, Beware: Hackers Want Your Customer Data." In the article it talked about how cyber criminals want credit card information from people so that they can make money off of them. Criminals find new ways everyday to breach systems and steal information from guests staying at hotels or eating in restaurants. It states that many restaurants and franchise businesses use unsecure and public WiFi networks are connected to the point of sale system. "Franchise businesses are particularly at risk primarily because franchises tend to have the same POS system duplicated at all locations." A lot of times businesses don't have trained security on staff, they just assume that their IT person will be talking care of the security. According to the article the best detection systems are neither the technology nor the security but it's the employees who work there. The employees can tell when something has changed in the system and as soon as they realize that, they need to report it to their manager. I never even considered people breaking into the systems and stealing credit card information but it does happen and it's important to know what to do in these kinds of situations.
laura kaczkowski

What is a Hotel Management System? - 3 views

  • Technology is making deep inroads into the hospitality industry, and hotels across the world are looking to use technology to make operation smooth and efficient
  • These are also popularly known as Property Management System (PMS), and Hotel ERP (Enterprise Resource Planning) – if you are looking at a larger, more comprehensive management system.
  • came up with the term ERP to denote enterprise management software which automates a large number of business function such as human resource, finance, accounting, supply chain management etc.
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  • many hospitality properties especially those that are growing chains or planning a global presence, have upgraded from smaller, simpler property management systems to the larger hotel ERP.
  • A hotel is a hive of numerous operations such as front office, booking and reservation, banquet, finance, HR, inventory, material management, quality management, security, energy management, housekeeping, CRM
  • With growing competition in the industry it’s important for a hotel to understand the needs of their guest,
  • what guests demand for most
  • A property management system (PMS) usually consists of front office software and other best of breed solutions. The PMS served hotels well for a reasonable among of time until now, when hotel operations have grown in complexity.
  • As complexity of hotel operations increases, a PMS is woefully inadequate and often results in integration issues to
  • Things are different for an ERP which is usually a comprehensive solution from a single vendor. Although the concept of an ERP in the hospitality industry is still new, it offers numerous advantages in terms of smooth seamless use of technology, greater automation, greater visibility into hotel operations, optimized use of manpower, reduced revenue leakages and higher resultant profits.
  • When a hotel is looking to upgrade their software the natural question that comes to mind is which Hotel Management System should I choose?
  • Make a list of the features you are looking for. One of the main deliverables of a hotel ERP is its business intelligence. Does the ERP you are evaluating give you a bunch of in-depth reports that assist decision making?
  • Always check if the hotel ERP provider has been in the business for a considerable amount of time, has tested the solution across market segment and geographies if possible. A hotel cannot afford downtime, and so ensure your ERP provider also delivers high quality customer support
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    The article I read was called, "What is a Hotel Management System?" In the article it states that in the early 90s Gartner came up with the term ERP (Enterprise Resource Planning) that automates a large number of business functions such as finance, accounting, and human resource. "A hotel is a hive of numerous operations such as front office, booking and reservation, banquet, finance, HR, inventory, material management, quality management, security, energy management, housekeeping." All of these activities need to be taken care of at hotels and doing so can sometimes be a lot of work. This led to the introduction of property management systems, an automated software which can optimize hotel operations and keep a tight control on costs. It important for hotels to understand the needs of their guests, if they want them to come back to their hotel, they need to know what they like and dislike. Using the PMS it allows them to make a profile of each guest and they write in if they want a beach view room or if they want a mini bar in their room. There is a difference when it comes to PMS and ERP. "A property management system usually consists of front office software and other best of breed solutions." The ERP, is usually a comprehensive solution from a single vendor. I really enjoyed reading this article and it helped me get a better grasp on how hotels use property management systems.
laura kaczkowski

Green and Eco-Friendly Hotel Amenities - 0 views

  • Mayakoba, Riviera Maya
  • uses no motorized vehicles throughout the entire property. Instead, guests can ride electric golf carts, bicycles, or electric boats on more than nine miles of canals.
  • Palmer House Hilton in Chicago
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  • rooftop garden last summer to provide fresh herbs and vegetables to the hotel’s Lockwood restaurant.
  • “barefoot beekeeping” system, which is a chemical-free, low-impact, sustainable and natural approach to producing honey.
  • the greenhouses El Dorado Royale Resort in Rivera Maya, Mexico hope to produce 211,699 pounds of fresh produce this year
  • can tour the 100,000-square-foot growing space
  • plans his menu around greenhouse ingredient
  • oga Ranch in Napa Valley
  • the sheep make ideal groundskeepers because they are only 24 inches tall at full size, so they can’t reach tree branches or trellised grapes.
  • 2010, the resort has been collecting its compostable food products for the Upper Valley Disposal and Recycling Program, which then processes and shares the rich compost with area vineyards, farms, and resorts
  • Habana Outpost, where diners can ride a bicycle that powers the eatery’s blender
  • If they hop on the hotel’s exercise bike and generate up 100 watt hours of energy, they’ll earn a free meal
  • and is part of the hotel’s larger commitment to eco-friendliness, which includes a CO2-neutral building, solar panels, and groundwater-based heating and cooling systems.
  • their manure helps fertilize the soil,
  • At the Treehotel in Sweden, rooms are constructed without harming the forest, plus they have eco outdoor wood floors and use green hydroelectric power.
  • restaurant lights are powered by wind and solar energy; the staff provide glass flasks instead of bottled water;
  • The Hawaii Island Retreat on the Big Island’s north coast produces its own electricity through solar cells in photovoltaic panels on the roof of the property’s energy building.
  • Lake Nicaragua's Jicaro Island Ecolodge is operated by 2010 World Savers Award winner Cayuga Sustainable Hospitality
  • All of the wood used for construction or furniture came from trees downed by Hurricane Felix, which hit Nicaragua in 2007, and most of the wastewater is recycled to irrigate the trees and plants.
  • guests are given oxo-biodegradable bottles to use during their stay;
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    In the article, "Green and Eco-Friendly Hotel Amenities" it talks about how many different hotels are doing their part and keeping the planet green. The first place that the article talks about is the Mayakoba, Riviera Maya, it uses no motorized vehicles instead the guests can use electric golf carts or electric boats to ride around on the nine miles of canal. "Each resort also has an onsite biologist to lead educational boat tours through the lagoons." At the Palmer House Hilton in Chicago they built a rooftop garden to provide fresh vegetables and herbs for the hotel's restaurant, they are also considering making space to put several beehives, this will lead to a natural approach of producing honey. One of the most interesting and easy ways to stay green was at the Calistoga Ranch in Napa Valley; they have sheep that eat the grass replacing all lawnmowers and on top on that, their manure helps fertilize the soil. It's a win, win solution! In New York they have a restaurant called Habana Outpost and you really have to work for your food, literally. At this restaurant you have ride a bike that powers the eatery blender and if they generate up to 100 watts of energy, they will earn a free meal, such an amazing and creative idea! This "is part of the hotel's larger commitment to eco-friendliness, which includes a CO2-neutral building, solar panels, and groundwater-based heating and cooling systems." At Jicaro Island lodge in Nicaragua, they used all of they wood from trees that were knocked down in Hurricane Felix and they also use a good majority of their wastewater that is recycled to irrigate the trees and plants. Before reading this article, I never knew that so many hotels were doing their part at staying green and I'm surprised by all the new and unique ways that they have come up with, it gives me hope for the future!
laura kaczkowski

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
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  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.
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  •  
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
laura kaczkowski

Why the Future of Online Hotel Marketing is Cloud-Based Utility Computing - 1 views

  • Technology advances incredibly fast, not least in an industry such as travel which has seen incredible levels of disruption across so many disciplines.
  • build a website, start a blog–but now we’re being told that a website is not enough!
  • Imagine no more: it’s called utility computing in-the-cloud and has been used by technology giants for years.
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  • Utility computing is a broad concept that encapsulates cloud computing and software as a service (SaaS).
  • “This time, it’s computing that’s turning into a utility. In the years ahead, more and more of the information-processing tasks that we rely on, at home and at work, will be handled by big data centers located out on the Internet.”
  • The concept of paying a subscription for a utility has gone online as well. Instead of setting up web servers in our home or office, we purchase a web hosting subscription. While interest in personal tax and finance consultants decreases, use of in-the-cloud-solutions like TurboTax and Mint continues to explode.
  • The current and future dominance of utility computing is evident, but even so, SaaS can be an intimidating concept for some hoteliers
  • By purchasing a utility, you own all benefits that come with it. You use it, consume it and master it – it is yours. Renting, on the other hand, demands a return.
  • When I rent a movie from Blockbuster, I have a limited selection (whatever fits in the store) and when I’m done with the video, I have to return it and rent it again to watch it again.
  • Netflix, I have open access to hundreds of thousands of videos that took billions to produce, which I can stream as much as I wan
  • When technology advances, SaaS companies pass those latest advances on to their client
  • Like Netflix, which delivers video content that took billions to produce, utility computing delivers web design built with an information architecture that took millions to produce.
  • This means that when you embrace SaaS, you gain million-dollar technology that never grows outdated instead of buying a static website built on thousand-dollar technology that can’t help but grow outdated.
  • My advice is to put in the tough work and choose a solution that delivers amazing results now and adapts to technology changes later, so you don’t have to go shopping again.
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    The article I read was called, 'Why the Future of Online Hotel Marketing is Cloud-Based Utility Computing.' In the article, it says that technology is moving super fast these days and companies are trying everything they can to keep up, for example building websites and starting blogs, but they feel that it's not enough. Up until now companies could not manage all of their marketing efforts from one place but now they can and it's called utility computing in-the-cloud. "Utility computing is a broad concept that encapsulates cloud computing and software as a service (SaaS)."Some hotel owners feel intimidated because a website does not seem as permanent as owning something. One example that I really liked that they gave in the article was, "When I rent a movie from Blockbuster, I have a limited selection (whatever fits in the store) and when I'm done with the video, I have to return it and rent it again to watch it again." Compared this to Netflix, where you have access to hundreds of thousands of videos and you can watch them as many times as you want and for any long as you want for no additional cost. When you embrace SaaS, you gain million dollar technology that never grows outdated, compare this to a website that is only built on thousand-dollar technology and can get outdated, and it sounds like a great investment!
laura kaczkowski

Hotels keeping up the pace with new technology - 1 views

  • iPads to keep their guests entertained, other hotels are getting super-sexy with some unique high-tech initiatives.
  • Royal Mansour in Marrakech.
  • every guest room has a touch screen wall that enables guests to control lighting and temperature levels
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  • there is a 'Do Not Disturb' button on your wall for ultimate privacy.
  • Pavillon des Lettres
  • 26-room upscale hotel with a novel idea: guest rooms that are devoted to a letter of the alphabet that corresponds with a famous writer.
  • Nantucket Island Resorts
  • Flip Video Camcorders for guests to use at each property, so you can record the sunsets, the hikes, the storms and the endless display of Nantucket baskets that parade around the island every summer.
  • Andaz 5th Avenue.
  • Check-in from the elevator on the way to your room. Guests just swipe their credit cards and a room key
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    In this article, it talks about all the new ways hotels are using technology to bring in more customers. They are trying to make everyone's stay as pleasant as possible, one example that they talked about is using in iPads to keep their guests entertained while waiting. The Royal Mansour in Marrakech has now set up every room with touch screen walls that allow guests to control the temperature and the lighting in the room. Another resort in Nantucket offers their guests Flip video Camcorders that they can use at their property, the guest can record all the different things that they have done throughout the week, they can record everything from the crazy storms to a beautiful hike that they did with their family! The last hotel that they talked about in the article was the Andaz 5th Avenue, this hotel allows guest to skip the front check out and they can just check in from the elevator with their credit card on the way to their room. This article really opened up my eyes and see that technology really is changing the way that we live!
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