In a recent survey, more than 50 percent of US respondents admit to checking their email more than 10 times per day. Email is an effective way for brands to reach to customers.

With 88 percent of consumers researching products online before purchasing, investing in a quality website is a necessity. Your website is the backbone to the rest of your digital strategy, since marketing and advertising customers will drive consumers there.

Shrinking Marketing Budgets

Digital check-ins and boarding passes that rely on biometric technology, which are already being used across most major airlines, have now become the norm for cruise ships. Royal Caribbean's seamless check-in is one example of the touchless boarding experience, wherein passengers can simply take a selfie and scan their passports. A similar move has been made by Carnival Corp, who implemented infrared cameras to screen passengers prior to boarding, which helps the ship maintain safety protocols.

Radio Frequency Identification (RFID) technology has also become a popular adaptation for cruise lines to provide passengers with a more seamless way to board, move about and pay for items on the ship.

Wearable devices such as Princess Cruise’s Ocean Medallions, Royal Caribbean’s WOW Bands, or Viking Cruise’s intelligent TraceSafe devices, that come equipped with RFID technology, can act as a room key, enabling passengers to automatically open up doors and pay for drinks, services, games and other amenities. Wearable devices enable mobile identification, which also allows passengers to easily embark and disembark the ship. With just a scan of the wristband, crew members can access a passenger’s necessary information, to maintain faster boarding processes while also keeping travelers and crew members safe and accounted for.

Touchscreen Point of Sale TerminalsOrder and Pay at the TableHandheld Point of Sale SystemsContactless PaymentsSelf-Order KiosksKitchen Display ScreensPrinters for RestaurantCash DrawerIntegrated Online Ordering Solutions

Modern point of sale (POS) technologies, like touchscreen terminals, exist to increase efficiency

Toast Mobile Order & Pay™ gives your guests the ability to order and pay for their meal from the convenience and safety of their own device.

you’ll just see: “What do you want to do today?” And when you tell it what you want to do, it will likely offer some suggestions, drawing upon its knowledge of what you did last time, what triggers the systems knows about your current context, and what you’ve already stored in the system as your core goals, such as “save for a trip,” “remodel our kitchen,” “manage meal plans for my family of five with special dietary needs,” etc.

For example, for an airline brand that leveraged AI to decide on the “next best conversation” to engage in with customers, we set rules around what products could be marketed to which customers, what copy could be used in which jurisdictions, and rules around anti-repetition to ensure customers didn’t get bombarded with irrelevant messages.

Some companies have created new positions for chief customer protection officers, whose role is to stay ahead of potential risk scenarios, but more importantly, to build safeguards into how product managers are developing and managing the systems.

Without cash tips, some employees are left without a sizable portion of their paychecks.

By giving guests a way to leave cashless tips, employees will feel more motivated to provide exceptional service, knowing they can be rewarded for it.

modern digital tipping solutions handle much of the digital paperwork for you