What's Driving 2011 Event Mgmt Trends? | News | Hospitality Magazine (HT) - 2 views
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kabir joshi on 22 Feb 12Through this article we can understand how the trends in event management industry taking shape. By having the knowledge of such trends in the event industry ,hotels can modify their strategies accordingly. Increasingly tech-savvy and eco-conscious clients will drive continued change in meetings and events management in the year ahead, according to meetings management, logistics and event company, Publicis Meetings USA (PMUSA). Technological advances are expected to be at the core of several trends in the meeting industry in 2011. Customizable mobile apps One trend is the use of mobile devices and customized applications to promote audience engagement, interactivity and networking. Mobile apps are now being developed for individual events and programs, allowing organizers to communicate with attendees before and during the meeting, especially regarding time-sensitive subjects like changes of itinerary, maps and other announcements. Hybrid meetings In today's cost-conscious business environment, PMUSA forecasts that new technologies will also drive continued growth in hybrid meetings. By incorporating hybrid components into their meetings, clients are saving money, achieving higher attendance rates and promoting sustainability. Incorporating technology, such as live broadcasts and video streaming, allows clients to conduct and attend meetings from a remote location. PMUSA believes that the cost savings is a major factor in this trend, along with the importance of a meeting's environmental responsibility." Comprehensive "green" meetings Meeting clients have increasingly been requesting "green" events, but it's the comprehensive nature of these requests that PMUSA sees as the most important trend for the coming year. Increasingly, clients are expecting every aspect of a meeting to include an environmental component, from biodiesel vehicles and biodegradable materials to the use of locally sourced food and reusable plants for centre pieces in lieu of cut flo