Over the last decade, Tech has shifted the focus power from the brands to a more customer centric focus. This is drastically changing the way hospitality (Restaurants for this article) engage with the public. Brands must identify ideal customers and find ways to capture this information among users to create a more dynamic and engaging experience. Combination of Big & Little data is allowing for more target marketing among increasing digital/social platforms. But with this sharing of information, is the expectation of higher engagement directly with customers through online chats, reviews, etc.