, HIS has long possessed unrivaled experience in providing guests with the ability to interact with a hotel’s amenities

make requests for services without having to come into direct contact with hotel staff

Provide guests with the ability to make in-room dining requests or find out menu options. Offer details on concierge recommendations. Instantly furnish details on opening and closing hours for onsite amenities such as restaurants, fitness centers and laundry services. Serve as a hotel-to-guest messaging system to provide both instant and remote communication between guests and staff or departments. Allow guests to check-out without having to visit the front desk and risk potential exposure to germs by coming into close contact with staff and other guests.

the crisis will have a deep and lasting impact on the industry. How the industry evolves to address the situation and future-proof their marketing, distribution, and hotel management strategies remains to be seen.

In addition to making cleanliness part of your brand promise, you'll want to highlight your unique "culture of clean" by leveraging the capabilities of your central reservations system and booking engine to make your property attractive to shoppers.

Use social tags to call out special cleaning technologies. Capture images and videos that show your sanitation procedures in action, and position your property as safe, spotless, and germ-free.